Charging monthly subscription fees is a smart move for any business looking to secure a steady income stream. Switching to a subscription model will not only ensure a steady income for you but also make the payment procedure hassle-free for your users. You'll know exactly what's coming in each month, making it easier to plan ahead, budget effectively, and reinvest in your business.

In this article, we'll guide you through setting up automatic recurring charges for your online course. Keep reading to keep your income stream steady so you can focus more on growth.

What Is a Monthly Recurring Charge?

Monthly subscription fees are charges that customers pay regularly, usually each month, to gain access to a product or service. This model ensures that revenue flows into your business at consistent intervals. Subscription-based businesses are becoming more popular because of their perks like steady income, less initial investment, growth opportunities and more!

But how does it actually work?

Simply put, customers sign up once, and their payment method is automatically charged on a recurring basis until they decide to cancel. This automatic renewal keeps the process smooth both for you and your customers.

Benefits of Setting Up Monthly Recurring Charge?

Implementing a monthly recurring fee can seem like an ideal strategy for generating a stable income. When it works well, it can significantly enhance your cash flow. But that's not all that monthly recurring fees can help with. Here are a few key benefits you can enjoy from monthly recurring fees.

Convenience for customers: Customers appreciate the convenience of automatic billing. They don’t have to worry about making manual payments, and you can reduce the risk of late or missed payments.

Opportunities for upselling: A recurring payment model creates opportunities to upsell additional features or services to existing subscribers, further increasing revenue.

Lower customer acquisition costs: Retaining customers through recurring charges is often more cost-effective than acquiring new ones, which will help improve overall profitability.

Scalability and business growth: Monthly subscriptions allow businesses to scale efficiently by acquiring more subscribers without significantly increasing operational costs.

Increased business valuation: Companies with recurring revenue models often have higher valuations, as investors see predictable income as a sign of stability and growth potential.

Best Practices for Setting Up Monthly Recurring Charges

Now that you know how beneficial recurring fees are for your business, it's understandable if you can't wait to set it up! But we'd want you to prepare for success, and that brings us to the best practices. While recurring charging model is super effective, it comes with its challenges too. And being familiar with the best practices will help you ensure the right model for your business.

1. Understand Your Target Audience

Before launching a recurring billing model, it’s crucial to understand your audience’s needs, preferences, and behaviors. Conduct market research to determine what features or services your users value most and their willingness to pay. Customer personas can help you align your offerings with their expectations.

Knowing your audience ensures that your pricing strategy resonates with them and attracts long-term subscribers. On the flip side, if you run a subscription model without understanding your users' needs, you'll end up losing more users than retaining them!

2. Choose the Right Pricing Strategy

Your pricing strategy can make or break your subscription model. Consider different approaches such as:

• Tiered pricing: Offer multiple plans with varying features or limits. This gives customers the flexibility to choose based on their needs.
• Flat rates: Simplify the decision process by charging all customers a fixed monthly fee.
• Usage-based charges: Charge based on how much of your service or product is consumed.

You don't necessarily have to stick to these pricing models. Rather, based on your users and their willingness to pay for your service, you can devise a recurring payment model that works better for your business.

3. Provide Clear and Transparent Terms

Set clear expectations for your customers from the start. Communicate all the details about:

• Billing cycles (e.g., monthly or annual).
• Refund and cancellation policies.
• Any additional or hidden fees.

Credibility is the key to success in the subscription-based business world, and you can't prosper without being transparent about everything. Transparency builds trust and helps avoid disputes or dissatisfaction. Include this information in your terms of service, checkout page, and confirmation emails.

4. Use Reliable Billing Software

A robust and reliable billing system is the backbone of any subscription model. Choose software that automates recurring payments, tracks invoices, and handles failed transactions. Features to look for include:

• Automated reminders for upcoming payments.
• Secure storage of payment information.
• Support for multiple currencies.

The billing software that offers these features will automate your administrative tasks so you can focus more on important tasks like content management, lead generation, and branding.

5. Offer Multiple Payment Options

Flexibility in payment methods can significantly improve your conversion rates. Offer a variety of options, such as credit/debit cards, bank transfers, PayPal, and digital wallets. Additionally, consider supporting global payment methods if you cater to an international audience. The easier you make it for customers to pay, the more likely they are to subscribe and keep paying for your services.

6. Implement a Trial Period or Freemium Model

Many customers hesitate to commit without first experiencing the value of your offering. That's why giving them a taste of your product or service for free is an excellent idea to get them hooked. You can also generate leads while at it.

By providing a free trial or a limited freemium version, you give users a risk-free opportunity to explore your service. Ensure that the trial showcases your best features and makes it easy for users to transition into paid plans once it ends.

7. Make Cancelling Easy

Making it easy for customers to cancel their subscriptions might seem counterintuitive, but it fosters trust and goodwill. If customers feel trapped, they’re more likely to leave negative reviews or avoid returning in the future. A simple cancellation process shows confidence in your product and leaves a positive impression, even if a customer decides to leave.

And as long as your offer provides value, you have nothing to worry about, right?

8. Focus on Customer Support

Exceptional customer support can turn dissatisfied customers into loyal advocates. Ensure your support team is easily accessible and trained to promptly handle billing issues, technical problems, or service-related queries. To cater to different customer preferences, offer multiple support channels, such as live chat, email, and phone.

9. Test and Refine the Model

Your initial subscription model may need adjustments as you gather data and feedback. Periodically test new pricing strategies, feature bundles, or billing frequencies to see what works best. Use A/B testing and customer feedback to refine your offerings and meet market demands.

The more trendy you are, the more fine-tuned pricing models you can develop. These pricing models will help your users choose your product or service over your competitors.

10. Ensure Compliance with Legal and Tax Requirements

Recurring billing involves handling sensitive customer data and complying with various laws. Ensure that your payment systems adhere to data protection regulations like GDPR or CCPA. Be aware of tax implications for subscription services in different regions and implement processes for accurate tax collection and reporting. Partnering with a legal or tax advisor can help you avoid costly mistakes.

Features Needed to Set up Monthly Recurring Charges

Various tools are available on the Internet that offer the features needed to set up monthly recurring fees. But if you don't want to settle for the basics, we've got just the right tool for you.

WishList Member is an excellent tool for organizing and maximizing a monthly subscription model, thanks to its comprehensive features explicitly designed for membership site management. Here are the key features that make WishList Member particularly suited to this goal:

Flexible Membership Levels

WishList Member allows you to create unlimited membership levels, offering you the flexibility to tailor your subscription offerings. You can set different access levels, prices, and durations to cater to diverse customer needs. This feature lets you gradually release content to members over time, which can help maintain member engagement and reduce churn.

Seamless Payment Integrations

WishList Member integrates with various payment gateways, including PayPal, Stripe, and others, facilitating the easy setup of recurring payments. Members can easily upgrade or downgrade their subscriptions based on their needs, which enhances user experience and satisfaction.

Content Protection

You can protect your content at various levels – categories, files, posts, and pages – ensuring that only the right membership levels can access premium content. On top of that, it offers a preview of premium content to non-members to entice them to subscribe, improving conversion rates.

Integrations with Other Tools

Integration with popular email marketing tools like MailChimp, ConvertKit, and ActiveCampaign allows you to send targeted communication, from welcome emails to payment reminders. Plus, you can also enjoy Integration with analytics tools, which help you understand member behavior and refine your marketing strategies.

Automated Admin Functions

Set up auto-renewals to ensure uninterrupted access for users and reduce manual administrative work. Automate the cancellation process, making it easy for users to manage their subscriptions and for you to maintain accurate records.

How To Set Up Monthly Recurring Charges Using WishList Member: 3 Easy Steps

Setting up recurring charges with a WishList member is easier than anything else. It allows you to set the whole procedure on autopilot, allowing you to focus more on other important things. Let's see how you can set up monthly recurring charges with just a few steps.

Step 1: Download and Install WishList Member

First, go to WishList Member plans and choose the perfect plan for you. Then, go to your WordPress dashboard and click on Plugins. On the next page, click on Add New Plugin.

Then, hit the Upload Plugin button and choose the zip file you downloaded from the WishList Member website. 

Step 2: Set Up Your Membership Levels

• Go to WishList Member on your WordPress dashboard.
• Navigate to Setup and then choose Levels.
• Here, you can create new membership levels or edit existing ones, setting the terms for access but not the billing directly.

2. Integrate with a Payment Gateway

• Within WishList Member, go to Setup and select Integrations.
• Click on the Payment Providers tab.
• Choose from supported payment gateways such as PayPal, Stripe, or others that facilitate recurring payments. You must set up these services outside of WishList Member to handle the billing and subscription logic.

3. Configure the Payment Gateway for Recurring Payments:

• Follow the specific instructions for your chosen payment gateway to enable recurring billing.
• Link these settings back to the membership levels you have configured in WishList Member to ensure that payments are processed according to the membership terms.

Before going live, test the payment process thoroughly to confirm that the recurring billing functions as expected and that user access is not disrupted. And there you have it! With WishList Member, you facilitate easier payments while optimizing your membership site for continuous growth and member satisfaction.

Which Integrated Payment Platform Should You Use?

Choosing the best integration for managing subscription payments depends on several factors, including your specific business needs, the geographical location of your customers, and the specific features you require.

Here’s a breakdown of some popular integrations and what makes each potentially the best option for different scenarios:

1. Stripe:
   • Best for: Ease of use, modern API, and comprehensive feature set.
   • Features: Supports recurring payments, automatic card updates, and handles multiple currencies. Stripe is renowned for its robust security, straightforward pricing, and excellent customer experience.
     
2. PayPal:
   • Best for: Wide acceptance and trust among consumers.
   • Features: Offers PayPal Standard and PayPal Express Checkout, both of which support recurring payments. It's particularly useful if you have a broad customer base that prefers PayPal as a payment method.
     
3. Authorize.net:
   • Best for: Businesses needing a reliable and secure payment gateway.
   • Features: Supports recurring payments and includes advanced fraud detection services. It’s a great choice if security is a high priority for your business.
     
4. Infusionsoft by Keap:
   • Best for: Businesses that require both payment processing and CRM capabilities.
   • Features: Offers robust CRM tools alongside recurring payment support, making it ideal for businesses looking to manage customer relationships and payments within a single platform.
     
5. ThriveCart:
   • Best for: Maximizing conversions through optimized checkout processes.
   • Features: While primarily a cart solution, ThriveCart offers strong support for subscription management, affiliate marketing, and upselling capabilities.
     
6. ClickBank:
   • Best for: Businesses that also want to leverage an affiliate network.
   • Features: Supports recurring billing and provides access to an extensive affiliate network to help drive sales and increase visibility.

Marketing Strategies for Your Monthly Recurring Charge Model

When it comes to subscription marketing, attracting new subscribers is just the first step. The real challenge lies in increasing retention and reducing churn. Here are some effective strategies that can help:

1. Offer Incentives for Advance Payments

Encourage your customers to commit to your brand long-term by offering annual subscription options. This not only ensures their continued engagement but also provides your business with a stable revenue base.

You can also consider offering a discount or a free month to encourage upfront payment for the year. Highlight the value of these plans through direct comparisons, showing customers the benefits and savings they gain, similar to what Fabfitfun does with their annual subscriptions.

2. Create a Sense of Exclusivity

Create a subscription model with limited spots to enhance the exclusivity and allure of your service. For example, the Coca-Cola Insiders Club offered exclusive access to new products and swag for a limited number of members, and due to high demand, it filled up quickly. Provide special discounts or exclusive products to members only, enhancing the perceived value of the subscription.

3. Leverage Referrals

Happy customers are the best advocates for your brand. Encourage them to refer friends and family in exchange for rewards, free courses, ebooks, etc. This referral scheme will get more people to sign up for your recurring subscription, boosting the overall growth of your business.

4. Reward Long-term Loyalty

Regularly acknowledge and reward your loyal customers. Whether through discounts, special offers, or freebies, make sure the rewards are meaningful. For example, if a user has been subscribed to your service for over a couple of years, you can give them a certain percentage off on their renewal.

Is Monthly Recurring Charge the Ultimate Solution for Your Business?

To wrap up, we’ve covered essential strategies and best practices for effectively setting up and managing monthly subscription fees. Utilizing these techniques can help stabilize your revenue, enhance member engagement, and ensure your business thrives in the competitive online landscape.

But it's ultimately your call, and we hope our blog has helped you understand whether monthly recurring fees will be a great fit for your business. If you decide to try a recurring fee-based model, don't forget to try WishList Member.

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But it doesn’t have to be. All you need is the right tools and a bit of know-how. 

In this post, we'll walk through everything you need to know to get started. So grab a coffee as we explore everything you need to know about switching to online consulting.

Benefits of Selling Consulting Services Online

Selling consulting services online comes with a host of pros that simply can’t be matched by traditional consulting methods. 

Let’s break down some of the key advantages:

Flexibility: One of the biggest perks of online consulting is the flexibility it offers. You can work from anywhere – whether that’s your home office, a beach in Bali, or a cozy café. This freedom allows you to create a work-life balance that suits your lifestyle.

Cost Reduction: Moving your consulting business online can significantly reduce overhead costs. Say goodbye to expensive office space, commuting costs, and other associated expenses. All you need is a good internet connection and the right tools to get started.

Access to a Global Market: The internet breaks down geographical barriers, allowing you to reach clients from all over the world. This expanded reach increases your potential client base and exposes you to diverse challenges and opportunities that can enrich your consulting practice.

By transitioning to online consulting, you’re not just modernizing your business – you’re opening up new avenues for growth, efficiency, and success.

Strategies to Enhance Client Relationships When Selling Consulting Services Online

But selling your consulting services online comes with a small downside – you lose some that in-person contact which can help with building client relationships and establishing loyalty.

With that in mind let's look at what protocols and systems you can put in place to help you build and maintain strong relationships with your clients – vital for long-term, sustainable success in online consulting. 

• Create a Client Portal: A dedicated client portal serves as a centralized hub where clients can access resources, track progress, and communicate with you seamlessly. This fosters transparency and allows clients to stay engaged with your services, enhancing their overall experience and satisfaction.

• Communicate Clearly and Regularly: Keep your clients informed with regular updates and respond promptly to their inquiries. Clear and consistent communication builds trust and shows your clients that you are dedicated to their needs. Schedule a weekly/ biweekly video call with each of your clients.

• Personalize Your Approach: Tailor your communication and services to meet each client’s specific needs and preferences. Understanding their unique challenges and goals can help you deliver more relevant and impactful solutions.

• Seek Feedback: Regularly ask for feedback to improve your services and show that you value their opinions. This helps you refine your approach and makes clients feel heard and appreciated.

• Provide Consistent Quality: Ensure that every interaction delivers the same level of professionalism and quality. Consistency reinforces reliability and helps maintain your reputation.

• Educate Your Clients: Share useful information and insights related to their industry or challenges.
  
  Create a members-only area where you can share exclusive content, such as industry reports, and tutorials. Depending on your niche, you might consider running exclusive group debriefs and workshops via Zoom.
  
  These additional offerings add value and strengthen your clients' reliance on your expertise.

• Acknowledge Important Dates: Send greetings or acknowledgments on special occasions like business anniversaries or major holidays. These small gestures can go a long way in building a personal connection and showing your clients that you care.

Implementing these strategies will help you foster strong, lasting relationships with your clients, ensuring their satisfaction and loyalty.

How To Set Up Your Online Consulting Business

To effectively manage and deliver your online consulting services, you’ll need a few essential technologies and platforms. 

We recommend the following tech stack to get you started.

WordPress

This is a powerful and flexible platform for building your website. It’s user-friendly and has a huge library of plugins to enhance your site’s functionality.

WishList Member

WishList Member is one such plugin, allowing you to create a membership site. You can manage your clients, protect your content, and offer exclusive resources to your members.

Zoom

A reliable platform for video conferencing, which is crucial for delivering live consulting sessions. What makes Zoom even more powerful is its integration with WishList Member. This integration allows you to schedule and manage live calls and group sessions directly through your membership site. Check out this guide on WishList Member's Zoom integration.

By using these technologies and platforms, you can streamline your operations, deliver high-quality consulting services, and provide a seamless experience for your clients. 

Now that your business is set up, it’s time to think about marketing your services to attract clients.

How to Market Your Online Consulting Services

Marketing your consulting services effectively is essential for attracting new clients and growing your business. 

Here are some key tactics and tips to help you succeed:

SEO (Search Engine Optimization):

• Optimize Your Website: Ensure your website is optimized for search engines. Use relevant keywords, such as “online consulting services,” throughout your site to improve your search rankings.
• Create Quality Content: Regularly publish valuable content that addresses the needs and pain points of your target audience. Blog posts, articles, and guides can help attract organic traffic and establish your expertise.
• Build Backlinks: Get other reputable websites to link to your content. This can improve your site’s authority and search engine rankings.

Content Marketing:

• Start a Blog: Share insights, tips, and industry news on your blog. This positions you as a thought leader and provides valuable information to your audience.
• Offer Free Resources: Create ebooks, whitepapers, and online classes that provide in-depth knowledge on relevant topics. Offering these resources in exchange for email addresses (aka lead marketing) can help grow your contact list.
• Guest Posting: Write guest posts for other reputable blogs in your industry. This can help you reach a wider audience and drive traffic back to your site.

Social Media:

• Choose the Right Platforms: Focus on the social media platforms where your target audience is most active. LinkedIn, Twitter, and Facebook are often effective for professional services.
• Engage with Your Audience: Share your content, participate in discussions, and respond to comments and messages. Engaging with your audience can build trust and foster relationships.
• Run Ads: Consider using paid advertising to reach a larger audience. Targeted ads on social media platforms can help you attract potential clients.

Email Marketing:

• Build Your Email List: Use lead magnets like free resources or newsletters to encourage visitors to subscribe to your email list.
• Segment Your Audience: Group your subscribers based on their interests and needs. This allows you to send more personalized and relevant content.
• Nurture Leads: Send regular emails with valuable content, updates, and offers. This keeps your audience engaged and positions you as a go-to resource.

Using Testimonials and Case Studies:

• Collect Testimonials: Ask satisfied clients to provide testimonials that highlight their positive experiences with your services. Display these prominently on your website and marketing materials.
• Create Case Studies: Showcase your success stories with detailed case studies. Describe the challenges your clients faced, the solutions you provided, and the results achieved. Case studies are powerful tools for demonstrating your expertise and attracting new clients.

Implementing these marketing tactics will help you effectively promote your consulting services online, attract new clients, and grow your business.

Start Selling Consulting Services Online Today!

Taking your consulting services online is a powerful move that can transform your business. We've explored the many benefits of online consulting, from increased flexibility and reduced costs to the ability to reach a global market. 

Setting up your online consulting business is straightforward with the right tools, like WordPress, WishList Member, and Zoom. 

By integrating these technologies, you can offer seamless, professional services that cater to a diverse client base.

Finally, marketing your services effectively is crucial, and leveraging strategies like SEO, content marketing, social media, and email marketing can help you attract and retain clients. 

Building strong client relationships through clear communication, personalization, and consistent quality is key to long-term success. 

Ready to take your consulting business to the next level?

Discover how our Zoom integration with WishList Member can enhance your online consulting sessions and provide a top-notch experience for your clients. Read more about our Zoom integration. Embrace the future of consulting and unlock the full potential of your services online.

Whether your resolution is to turn your hobby into a money maker, or rev up your brick and mortar business with a recurring revenue program, there's something in this list for you.

We'll also walk you through your first steps to making your chosen subscription business idea a reality.

Whether you're reading this in January, or some time in the future (assuming the cyborgs haven't won) this is the first day of the rest of your life, so make it count and unlock the potential of recurring revenue today.

Let's roll!

Subscription Business Ideas to Monetize Your Hobby

It's the ultimate dream – making money off of what you love best – and it's easier to do than ever with a subscription website and some marketing know-how.

No matter how niche your hobby, there are people out there that share your interests. Not only are they your ideal customers, they also provide an incredible opportunity to build a thriving, loyal online community.

If you're not sure how to turn your passion into a profit-making machine, here are a few subscription business ideas to spark some inspiration.

Curated Genre-Specific or Themed Book Club

You know the feeling – you've just finished an incredible read, and you a) desperately want to share your enthusiasm with someone and b) are immediately on the hunt for the next book to take its place.

Fantasy sci-fi, crime thriller, historical fiction, whatever floats your literary boat, there's a community of like-minded folk out there looking for a home for their hobby. And you could be the one to build it!

Subscribers to your book club can get the following:

• Curated Monthly Book Selections: Handpicked books each month focusing on a specific genre or theme, like fantasy sci-fi, crime thriller, or historical fiction.
  
  
• Reader-Driven Community Forum: An online space for subscribers to discuss the book of the month, share insights, and connect with fellow book lovers.
  
  
• Personalized Book Recommendations: Based on subscribers' reading preferences and feedback, provide tailored suggestions for their next read.

• Thematic Extras: Include additional content related to the book's theme, such as related articles, mini-guides, or trivia related to the book's setting or genre.
  
  
• DIY Discussion Questions: Create and share a list of thought-provoking questions about each book to enhance readers' understanding and discussion.
  
  
• Monthly Book Reviews and Summaries: Write and distribute reviews or summaries of the selected books to enrich the reading experience.
  
  
• Virtual Book Club Meetings: Organize regular online meet-ups where members can discuss the current book and share their opinions.
  
  
• Reading Challenges and Contests: Engage members with reading challenges, quizzes, or contests related to the book or its genre.
  
  
• Collaborative Book Lists: Compile book lists based on member suggestions, votes, or seasonal themes, encouraging a sense of community involvement.
  
  
• Book-Themed Digital Content: Create and share book-related content like blog posts, infographics, or thematic playlists to complement the reading experience.
  
  
• Monthly Newsletters: A newsletter featuring literary news, hobbyist tips for readers, and sneak peeks into next month's book selection.
  
  
• Exclusive Member Discounts: Partner with local or online bookstores to offer members discounts on books and reading accessories.

Subscription Business Examples

• Tailored Book Recommendations (TBR): TBR offers personalized book recommendations. Subscribers fill out a survey about their reading preferences and receive a tailored book list from a bibliologist. They have the option to receive the books in the mail or get recommendations only.
  
  
• ReadHer Book Box: This subscription service focuses on romance books written by women of color. It aims to amplify diverse voices and stories, providing subscribers with thoughtfully chosen books each month along with themed extras.
  
  
• Read It & Eat It: Ideal for culinary enthusiasts and foodies, this subscription combines the love for food and reading. Each box includes a food-related book along with a delicious snack from a small business, catering to various food-themed literary genres.
  
  
• Once Upon A Book Club: Designed to provide an immersive reading experience, this service sends a new book each month, accompanied by small gifts and surprises that relate to specific parts of the story. This unique approach encourages readers to engage more deeply with the narrative.

DIY Crafts Subscription Service

Imagine turning your living room into a mini craft studio once a month, brimming with creativity and the joy of making something with your own hands. Whether you're into scrapbooking, knitting, or upcycling, the world of DIY crafts is vast and endlessly inspiring.

As the curator of a DIY Crafts subscription service, you can bring this creative joy directly to people's homes. Here's what subscribers can look forward to:

• Monthly Craft Kits: Each month, members receive a kit containing all the materials and instructions needed to complete a unique craft project. These could range from home decor items, jewelry making, to seasonal decorations.
  
  
• Skill-Level Tailored Projects: Offer different subscription tiers for various skill levels, from beginners to more experienced crafters, ensuring everyone has a project that suits their abilities.
  
  
• Online Courses and Workshops: Complement the kits with access to exclusive video courses with tutorials or live online workshops via zoom, guiding members step-by-step through the projects.
  
  
• Community Craft Challenges: Host monthly challenges that encourage members to try new techniques and share their creations with the community for inspiration and feedback.
  
  
• Crafting Tool Add-Ons: Give members the option to add essential or specialized tools to their subscription box, perfect for building their crafting toolkit over time.
  
  
• Exclusive Craft Patterns and Designs: Provide original pattern downloads, templates, or design ideas exclusively for subscribers, keeping the content fresh and unique.

• Member Showcase and Feedback: Create a platform for members to showcase their completed projects and share tips and ideas, fostering a vibrant crafting community.
  
  
• Seasonal and Thematic Projects: Align some of the monthly projects with seasons, holidays, or current trends, making the crafts timely and exciting.
  
  
• Specialty Craft Materials: Occasionalldownloay include specialty materials that members might not find easily, such as unique beads, specialty yarns, or eco-friendly fabrics.
  
  
• Crafting Resource Newsletter: Send out a monthly newsletter with crafting tips, spotlight on various crafting techniques, and previews of upcoming project themes.
  
  
• Discounts on Craft Supplies: Negotiate deals with craft supply stores to offer subscribers exclusive discounts on additional materials and tools.
  
  
• Q&A and Support: Offer direct support for any crafting questions or challenges, ensuring members have a helping hand when needed.

This DIY Crafts subscription service is an ideal way to share your passion for crafting and to help others discover the joy and satisfaction of creating something beautiful by hand.

Subscription Business Examples

Adults & Crafts Crate: This subscription service offers a monthly craft project for adults and teenagers. It includes all the necessary tools, materials, and instructions for projects such as wood-burning, candle making, clock making, and more, making it perfect for crafty nights in, family activities, or social gatherings.

The Hopebroidery Box: Offers a selection of embroidery boxes, including full skeins of embroidery floss, scissors, fabric, a method to transfer designs, a needle and needle threader, and access to a full-length video tutorial​​.

Mystery Puzzle Subscription Service

Have you ever emerged from an escape room, heart racing with the thrill of the challenge, and thought, ‘I could create something like this'?

Imagine channeling your love for puzzles, riddles, and captivating storylines into crafting your very own mystery puzzle adventure.

As a creator of a Mystery Puzzle Games subscription, you have the power to design a world of intrigue and challenge that arrives at someone's doorstep each month.

This is your chance to turn your passion for crafting intricate puzzles and weaving engaging narratives into an exciting venture that brings joy and challenge to fellow enthusiasts. Let your creativity and love for mystery guide you in creating an unforgettable experience for others.

Here's what subscribers can expect from your Mystery Puzzle Games service:

• Bi-Monthly Mystery Boxes: Subscribers receive a box every other month containing a stand-alone mystery. These stories could range from detective mysteries, escape room challenges, to historical adventures.
  
  
• Monthly Mystery Challenges: Host a monthly online puzzle challenge with a small mystery to solve. Engage your community in solving it together.
  
  
• Puzzle Variety: Puzzles include a mix of types – from logic puzzles and ciphers to physical puzzles that require assembly. This variety caters to different puzzle-solving strengths and keeps the experience fresh.

• Interactive Online Elements: Some mysteries may include online components, such as websites to explore, virtual clues to uncover, or interactive videos that enhance the storytelling. Use online platforms to create interactive stories where users make choices to solve the mystery. You can use a tool like Twine to craft narrative games without a ton of technical knowledge.
  
  
• Collectible Items: Include items that not only serve as clues but can also be collected over time, like unique tokens, thematic keepsakes, or character cards.
  
  
• Difficulty Levels: Offer varying levels of difficulty, catering to both novice sleuths and seasoned puzzle veterans.
  
  
• Family-Friendly Options: Provide some mysteries that are suitable for families or younger audiences, ensuring a broad appeal.
  
  
• Community Engagement: Create an online forum or community board where subscribers can discuss theories, ask for hints, and connect with fellow mystery lovers.
  
  
• Creator Q&A Sessions: Host live Q&A sessions or interviews with the creators, offering insights into the world of puzzle and game design.
  
  
• Special Edition Mysteries: Occasionally offer special edition boxes that tie into seasonal events, popular culture, or historical anniversaries.
  
  
• Hints and Solution Guides: Provide hints or a full solution guide for each mystery, ensuring all players can complete the story.

Your Mystery Puzzle Games subscription service will not only offer a unique form of entertainment but also a challenging and intellectually stimulating experience that keeps subscribers eagerly awaiting their next mystery.

Subscription Business Examples

• Finders Seekers Mysteries: This self-contained mystery subscription box includes a series of clues and puzzles that allow subscribers to explore new cities and cultures from their own home while solving cryptic messages and deciphering codes​​.
  
  
• Deadbolt Mystery Society: This service offers a stand-alone mystery case in each box, allowing subscribers to crack different cases with each delivery. It's designed for those who love suspense and detective stories but prefer not to commit to a long-term narrative​​​​.
  
  
• Escape The Crate: This bi-monthly subscription service brings the experience of an escape room to your home. Each box contains a game that combines the thrill of an escape room with the convenience of a home-based activity​​.

Nature Journaling Subscription Service

If you have a passion for the great outdoors and a flair for documenting the natural world, consider creating a Nature Journaling subscription service. This could be a wonderful avenue to share your love for nature, encouraging others to observe, appreciate, and record the beauty of the environment around them.

Here’s what subscribers can look forward to in your Nature Journaling service:

• Monthly Nature Journaling Kits: Each month, send out a kit that includes tools and materials for nature journaling, such as a specially designed journal, watercolor or sketching supplies, and durable, portable writing tools.
  
  
• Guided Journal Prompts: Provide prompts that guide subscribers on what to look for and document in their nature explorations, such as seasonal changes, local flora and fauna, or weather patterns.
  
  
• Educational Content on Local Ecosystems: Include educational materials about different ecosystems, plants, wildlife, and environmental conservation efforts. This could be in the form of pamphlets, e-books, or online resources.
  
  
• Online Courses: Host online courses on various aspects of nature journaling, such as botanical sketching, landscape drawing, or creative writing techniques.
  
  
• Guest Expert Contributions: Collaborate with naturalists, botanists, or environmental educators to provide expert insights and content for your subscribers.
  
  
• Community Challenges: Organize monthly journaling challenges or themes, encouraging subscribers to explore specific aspects of nature and share their journal entries with the community.

• Subscriber Showcase: Feature subscriber journal pages in a dedicated section of your newsletter or website, celebrating their observations and artistic expressions.
  
  
• Virtual Nature Walks and Explorations: Conduct virtual nature walks or explorations, guiding subscribers through different natural settings and pointing out interesting sights to journal.
  
  
• Seasonal Nature Spotting Guides: Provide guides or checklists for seasonal nature spotting, helping subscribers to identify and learn more about what they might encounter in different seasons.
  
  
• Nature Photography Tips: Include tips for nature photography, helping subscribers to capture and include photos in their journals.
  
  
• Discounts on Outdoor Gear: Partner with outdoor gear companies to offer discounts on items that might be useful for nature journaling expeditions, like binoculars, portable seats, or water bottles.
  
  
• Interactive Online Community: Create an online forum or social media group where subscribers can share their journal pages, experiences, and tips with each other.
  
  
• Special Editions for Unique Ecosystems: Occasionally, offer special edition kits focused on unique ecosystems or extraordinary natural events, like a desert bloom or a great bird migration.

Your Nature Journaling subscription service will not only foster a deeper appreciation for the natural world but also create a community of like-minded individuals who find joy and peace in the act of observing and recording nature's wonders.

Plant Subscription Service

For those with a green thumb or a budding interest in botany, launching a plant subscription service can be a rewarding way to share your love for flora. This service is perfect for anyone looking to bring a bit of nature into their home, office, or garden, and for those keen to learn more about plant care and horticulture.

Here's what subscribers can look forward to in your plant subscription service:

• Monthly Plant Deliveries: Each month, subscribers receive a new, carefully selected plant. This could include a range of indoor plants, succulents, herbs, or seasonal flowers, suited to different climates and space sizes.
  
  
• Detailed Care Instructions: Provide easy-to-understand care guides with each plant, covering watering, light requirements, temperature preferences, and other care tips to ensure plant health and longevity.
  
  
• Potting and Repotting Supplies: Include essential supplies like high-quality potting mix, decorative pots, or repotting tools in the subscription box, catering to both beginner and experienced plant owners.
  
  
• Online Workshops and Webinars: Host virtual sessions on topics like indoor gardening, sustainable practices, pest control, and plant styling to educate and engage your subscribers.
  
  
• Expert Horticulturist Q&A: Offer access to a plant expert for personalized advice and answers to subscribers’ specific plant care questions.
  
  
• Plant Community Forum: Create a platform for subscribers to share their plant journeys, exchange tips, and showcase their green havens, fostering a community of plant enthusiasts.

• Seasonal Plant Selections: Align your plant offerings with the seasons, providing plants that thrive during specific times of the year and offering advice on seasonal plant care.
  
  
• Exclusive Access to Rare Plants: Occasionally offer rare or exotic plants for those subscribers interested in unique and hard-to-find species.
  
  
• Gardening Tool Add-Ons: Give subscribers the option to add specialized gardening tools to their subscription for an enhanced gardening experience.
  
  
• Discounts on Gardening Products: Partner with gardening supply stores or online platforms to offer discounts on additional plants, tools, or decor.
  
  
• Themed Plant Boxes: Create themed boxes around specific types of plants, such as air-purifying plants, easy-care plants for beginners, or flowering plants.
  
  
• Interactive Plant Care App: Develop or partner with a plant care app to provide subscribers with a digital tool for tracking watering schedules, growth progress, and other care activities.
  
  
• Special Editions for Plant Holidays: Celebrate plant-related holidays with special edition boxes, like National Houseplant Appreciation Day or Arbor Day, featuring unique plants or planting activities.

Your plant subscription service will not only bring the joy and beauty of plants to people's spaces but also educate and inspire a deeper appreciation and understanding of the botanical world.

Subscription Business Examples

• The Plant Club: A popular option well-suited for beginners, offering a monthly box that includes one plant along with a decorative planter and a customized potting mixture. The box often includes fun extras like stickers, candy, magnets, or pins​​.
  
  
• Succulents Box: A great choice for novice or forgetful indoor gardeners, offering a range of options starting at a low price. Plans include up to four plants each month, focusing on succulents and air plants​​.
  
  
• The Sill: Provides a pet-friendly subscription box, which includes either one 4-inch or 6-inch nontoxic plant with each delivery, making it safe for households with pets​​.

Subscription Ideas For Your Brick & Mortar Business

Businesses are discovering innovative ways to expand their reach and enhance customer engagement through subscription services. Whether you own a cozy café, a boutique clothing store, or a neighborhood gym, incorporating a subscription model can unlock new revenue streams and deepen connections with your customers.

This approach is all about offering unique experiences and value that extend beyond the physical storefront. Let's explore how different brick and mortar businesses can tap into the potential of subscription services, adding a new dimension to their traditional business models.

Restaurants, Cafes and Bars

If you run a restaurant, bar, or cafe, you understand the value of customer loyalty. Launching a subscription service can be a fantastic strategy to encourage regular patronage and create a steady stream of revenue.

There are numerous creative approaches to implement this model, each catering to different customer preferences and dining experiences. Here's a glimpse of what a subscription to your culinary establishment could include, transforming casual visitors into loyal, recurring patrons.

• Frequent Diner Subscriptions: Create a subscription where customers pay a regular fee for access to ongoing discounts and special deals. This incentivizes more frequent visits and maximizes savings for loyal diners.
  
  
• Beverage Subscription Clubs: Focus on beverages like specialty coffees or curated wines. Subscribers can enjoy exclusive varieties or receive discounts on their favorite drinks, making your cafe or restaurant their preferred choice.
  
  
• VIP Experience Subscriptions: Offer a premium subscription that includes access to exclusive events, priority service, and other luxury experiences, catering to those who seek a more upscale dining experience.
  
  
• Community-Supported Restaurant (CSR) Subscriptions: Introduce a model where customers pay an upfront fee in exchange for a credit towards future meals and services. This can provide immediate funds for your business while offering great value to your customers.
  
  
• Culinary Content Hub Subscriptions: For establishments with a unique culinary identity, offer a subscription that provides access to exclusive digital content such as cooking tutorials, recipe shares, and behind-the-scenes insights into your restaurant's culinary processes.

Subscription Business Examples

• Waverly Stone Gastropub Subscription: Their “Stone Club” subscription service includes attractive perks such as exclusive discounts on food and beverages, larger draft servings, and early access to special events and promotions.
  
  
• Cooper’s Hawk Wine Subscription: This monthly subscription showcases a select “wine of the month” from the restaurant, complete with detailed tasting notes and suggested pairing recipes, enhancing the wine enthusiast's experience.
  
  
• Boris and Horton Coffee Subscription: Catering to the community and pet lovers, this dog-friendly cafe offers a monthly coffee subscription, providing regular beverage delights to its patrons.

Hair and Beauty Businesses

In the world of personal care, where customer loyalty and consistent quality are key, introducing a subscription model in your hairdressing, barber, or beautician business can be a game-changer. It's not just about frequent services; it's about creating an exclusive, tailored experience for your clients, making their self-care routine something to look forward to every month.

• Regular Appointment Subscriptions: Offer a subscription for regular haircuts, styling, or beauty treatments. Clients can pay monthly and book their sessions in advance, ensuring they always look their best.
  
  
• Exclusive Product Boxes: Curate a selection of hair care or beauty products tailored to each client’s needs and preferences, delivered monthly.
  
  
• VIP Beauty Experiences: Create a premium subscription offering exclusive services like personalized consultations, advanced treatments, or luxury products.
  
  
• Tutorial and Tips Access: Provide subscribers with exclusive access to online tutorials, tips, and guides on hair and beauty care, keeping them engaged and informed.

Subscription Business Examples

1. B.O.B Salons All Inclusive Membership: Membership to this generous subscription service gives B.O.B salon's clients access to unlimited cuts and colors, conditioning treatments and blow dries for just $177 (£139) per month.
   
   
2. Sleeping Beauty Salon Membership: Staying on the other side of the pond, Scotland's Sleeping Beauty Salon franchise offers 6 and 12 month Platinum memberships. Members enjoy special VIP treatment in salon, discounts on all treatments and products, members only gifts, access to an exclusive online community and waiting list priority.
   
   
3. Keep It Cut Unlimited Hair Cuts: Men's salon Keep It Cut offers a range of memberships. Clients can opt for just unlimited haircuts for $38/month, or add unlimited washed and grooming for $64/month.

Gyms & Fitness Centers

Gyms and fitness center already function on a memberhship model – clients pay regularly for access to your equipment, classes and personal training programs. But if the fitness influencer movement has taught us anything it's that your business has borders far beyond your local community.

With an online subscription program, you can tap into the market of people who prefer working out at home or cannot regularly visit your gym. Here are several ways your gym or fitness center can leverage this growing trend:

• Virtual Class Subscriptions: Offer a range of online classes that members can join from anywhere. This could include live-streamed sessions or pre-recorded classes in yoga, high-intensity interval training (HIIT), Pilates, and more.
  
  
• Digital Personal Training: Create personalized training programs that can be delivered virtually. Create a personalized VIP experience with one-on-one video sessions via Zoom, customized workout plans, and regular check-ins, or generate passive income by creating pre-made courses for different fitness goals.
  
  
• Health and Wellness Webinars: Host online seminars and webinars focusing on topics like nutrition, mental wellness, fitness trends, and holistic health practices.
  
  
• On-Demand Workout Libraries: Build a library of on-demand workout videos that subscribers can access anytime, catering to all fitness levels and preferences.
  
  
• Nutritional Planning and Coaching: Include diet and nutritional guidance as part of your subscription, offering meal plans, recipes, and consultations.
  
  
• Community Support Groups: Foster a sense of community with online support groups where members can share experiences, tips, and encouragement.

Subscription Business Examples

1. Base Body Babes: Specializes in female strength training with online sessions. Their subscription includes home and gym training courses, tutorials, and a recipe library.
   
   
2. Gymtime PT: Offers customized online fitness programs. Subscribers choose from plans like “Ultimate Weight Loss” or “Tone Up Extreme” and receive tailored workout and nutrition plans.
   
   
3. Pilatesology: Provides online Pilates workouts taught by nearly 70 professionals. They offer digital downloads of Pilates programs and host a community for students to share their experiences.

Pet Stores & Services

Pet stores and pet service providers can greatly benefit from the subscription model, connecting pet owners with products and services that cater to their pets' needs while ensuring steady business growth. An online subscription program can extend your reach to pet owners seeking convenience, variety, and consistent quality for their furry friends.

Here are ways a pet store or service can utilize a subscription model:

• Pet Care Boxes: Curate monthly boxes filled with toys, treats, grooming tools, and health products tailored to different types of pets.
  
• Routine Grooming Subscriptions: Offer a subscription for regular grooming sessions, ensuring pets are always well-cared for.
  
• Pet Health and Wellness Webinars: Conduct online seminars on pet care, health tips, and behavioral training.
  
• Specialized Pet Diet Plans: Provide tailored monthly meal plans and nutritional products, catering to pets' specific dietary needs.
  
• Pet Activity and Training Subscriptions: Offer online training sessions and activity guides to keep pets engaged and well-behaved.

Subscription Business Examples

Just4Dogs: Just4Dogs Pet Salon and Spa offers grooming and bath memberships starting from $27.99/month ensuring their clients' pooches stay pampered no matter what adventures they go on!

Pet Evolution: Pet store franchise offers unlimited self-serve dog washes, a free treat or dog toy and 10% off retail and grooming as part of their VIP membership program.

Petco: Petco offers a variety of subscription services, including auto-deliveries of pet food, a monthly PupBox with treats and toys, insurance, and a Vital Care membership for checkups, vaccinations, grooming, and discounts. Their focus on fresh pet food and healthcare services demonstrates the potential of subscriptions in providing comprehensive pet care.

Subscription Business Ideas for Online Services

Online subscription services are flourishing. They're revolutionizing how we access information, entertainment, and services. As a business owner, tapping into this wave opens up a realm of possibilities. Connect with customers globally, and offer them valuable, on-demand services that cater to their unique needs and interests, all from the comfort of…well…wherever they are!

Let's look at some subscription-based business ideas and examples that are thriving. From educational platforms and streaming services to exclusive online communities and digital tools, the potential to create a lucrative and impactful online subscription service is vast.

Online Courses

Whatever field you specialize in, monetize your expertise by building an online course. With WishList Member, you can build a course easily with CourseCure and engage and retain your audience with interactive gamification features.

This setup is ideal for experts in any domain seeking to share their knowledge and build a community of eager learners. Your course can range from professional development to personal hobbies, offering value through a mix of video lessons, quizzes, and interactive content.

• Interactive Video Lessons: Design comprehensive video modules on your subject matter, ensuring each lesson is both informative and engaging.
  
  
• Quizzes and Assessments: Incorporate quizzes to reinforce learning and provide feedback, making the learning process interactive and effective.
  
  
• Gamification Elements: Use points, badges, and leaderboards to motivate learners, making education fun and competitive.
  
  
• Community Forums: Establish a forum or discussion board for learners to engage, discuss, and share insights, enhancing the learning experience.
  
  
• Downloadable Resources: Offer supplementary materials like PDFs, slides, and worksheets for additional study and reference.

Subscription Business Examples

• ChineseFor.Us: This online course provides comprehensive Mandarin lessons, ranging from beginner to advanced levels. Subscribers get access to interactive video lessons, quizzes, and a community forum for enhanced learning and cultural exchange.
  
  
• Bread Ahead Bakery School: Offers an online artisan bread baking course, complete with video tutorials, quizzes, and a community forum. Subscribers learn various baking techniques and have access to downloadable recipes and guides.
  
  
• Marie Burke Art: Features an online art course with video tutorials on different painting techniques. The subscription includes access to a community forum for artist interaction, quizzes, and downloadable art resources.

Web Design, Development and Maintenance

Tap into the demand for digital services by offering web design, development, and maintenance on a subscription basis.

This model is highly sought after by small to medium-sized businesses looking to outsource these tasks without the commitment of hiring a full-time professional.

You can provide a range of services like website updates, bug fixes, design improvements, and ongoing technical support. Tailor your packages to cater to different business needs, ensuring a steady income stream while helping businesses thrive online.

• Monthly Website Health Checks: Regularly review and maintain website performance, including speed optimization and SEO audits.
  
  
• Design Updates and Refreshes: Offer periodic redesigns or aesthetic improvements to keep websites looking modern and engaging.
  
  
• Technical Support and Troubleshooting: Provide prompt support for any technical issues or glitches that may arise, ensuring minimal downtime.
  
  
• Content Management: Assist with updating and managing website content, including blog posts, product descriptions, and multimedia elements.
  
  
• Security Monitoring and Updates: Keep websites secure with regular security checks, updates, and backups to protect against data breaches.
  
  
• Custom Development Work: Include options for custom coding or feature additions tailored to specific business needs.
  
  
• Analytics and Reporting: Offer monthly analytics reports to help businesses understand their website performance and user engagement.

Online Publications

Harness the power of your niche knowledge or passion by starting an online publication. Whether it's a blog, magazine, or news site, you can offer subscriptions for exclusive content.

This might include in-depth articles, video content, podcasts, or early access to new material. Utilize platforms like WordPress with WishLis Member to manage subscriptions and content distribution.

Tailor your publication to a specific interest group, providing valuable insights, updates, and perspectives that are hard to find elsewhere.

• Exclusive Articles and Features: Provide subscribers with articles that offer deep dives into niche topics, not available to non-subscribers.
• Early Access to Content: Allow subscribers early or exclusive access to new articles, videos, or podcast episodes.
• Behind-the-Scenes Content: Share insights into your content creation process or additional background information that enhances the main content.
• Subscriber-Only Podcasts or Webinars: Create podcasts or webinars that cater to the specific interests of your audience, available only to subscribers.
• Interactive Q&A Sessions: Host regular sessions where subscribers can interact with you or guest experts, deepening their understanding of the subject matter.
• Downloadable Resources: Offer supplementary materials like eBooks, whitepapers, or exclusive research findings.
• Community Forums: Foster a subscriber community through forums or discussion boards, encouraging interaction and discussion amongst your audience.
• Regular Newsletters: Send out a curated newsletter with additional insights, summaries of recent content, or previews of upcoming material.

Life / Business Coaching

If you have expertise in personal development, career guidance, or business strategy, consider offering online coaching services.

Through one-on-one video sessions, personalized plans, and regular follow-ups, you can make a significant impact on someone's personal or professional growth. You can also

Offer different tiers of subscriptions based on the frequency of sessions and level of personalized support.

• Resource Library Access: Provide subscribers with exclusive access to a library of resources like worksheets, guides, and motivational content.
  
  
• Tailored Coaching Sessions: Offer individualized sessions that focus on specific personal or professional development goals.
  
  
• Customized Action Plans: Develop action plans tailored to each client’s needs, helping them navigate challenges and achieve their objectives.
  
  
• Email Support: Offer ongoing email support, allowing clients to seek guidance or feedback between scheduled sessions.
  
  
• Webinars and Workshops: Host exclusive webinars or workshops on relevant topics that add value to the coaching experience.
  
  
• Flexible Subscription Levels: Create different subscription tiers, offering varying levels of interaction, resources, and support to suit diverse needs and budgets.

Online Resource Libraries

Online resource libraries are a treasure trove of knowledge and tools. If you have a wealth of content in a specific niche, consider compiling it into a subscription-based online library. This can include articles, guides, video tutorials, templates, and more. It's an excellent way for experts in any field to provide immense value to their audience, offering a centralized hub of information that's regularly updated and expanded.

• Curated Content Collections: Organize your content into themed collections or categories, making it easy for subscribers to find what they need.
  
  
• Regular Updates and Additions: Continuously add new resources to keep the library fresh and relevant, encouraging ongoing subscriptions.
  
  
• Downloadable Tools and Templates: Include practical tools, templates, or worksheets that subscribers can use in their personal or professional projects.
  
  
• Video Tutorials and Webinars: Complement written content with video resources, offering in-depth explanations or live interactive sessions.
  
  
• Member-Exclusive Articles and Insights: Provide articles or insights that are exclusive to subscribers, adding unique value to the membership.
  
  
• Interactive Features: Incorporate features like quizzes, calculators, or interactive guides to enhance the learning experience.
  
  
• Community Access: Offer a forum or discussion area where subscribers can discuss content, share ideas, and ask questions.
  

Subscription Business Examples

Mrs. D's Corner: Mrs. D's Corner offers an extensive online library dedicated to special education resources. This subscription-based platform provides teachers and parents with a wealth of materials, including customizable lesson plans, interactive activities, and educational games specifically designed for special needs education.

Worship Drum Samples: Worship Drum Samples presents a comprehensive online library for drum enthusiasts and worship musicians. This subscription service offers an extensive range of high-quality drum samples, loops, and sound kits tailored for worship music. Subscribers can elevate their music production with access to exclusive drum sounds, mixing tips, and tutorials, all curated to enhance the worship music experience.

Teach Beside Me: Teach Beside Me introduces an innovative online resource library catering to homeschooling families. This subscription-based platform is a treasure trove of creative educational materials, including hands-on activities, STEM project guides, and unique learning games. Subscribers receive access to a wide array of downloadable resources that make learning fun and engaging, along with practical homeschooling tips and a supportive community of like-minded parents and educators.

Bring Your Subscription Business Idea to Life with WishList Member

So there you go! There are limitless possibilities when it comes to starting your own subscription business. We hope this list has sparked a vision for your future.

Whether you're starting a subscription business from scratch, or adding subscriptions to your existing WordPress website, WishList Member is an incredibly versatile tool to help you achieve your vision.

Here are some of WishList Member's key features that make it ideal for starting your online subscription service:

1. Easy Integration with WordPress: WishList Member seamlessly integrates with your WordPress site, turning it into a fully-functional subscription platform. Whether you’re starting from the ground up, or adding to an existing site, the setup is straightforward.

2. Flexible Membership Levels: You can create unlimited membership levels to cater to different customer needs. This flexibility allows you to offer tiered access to content, services, or products, tailoring your offerings to diverse audience segments.

3. Controlled Content Access: Manage what your subscribers see based on their membership level. Whether it’s premium content, exclusive services, or special products, WishList Member gives you the power to restrict access to certain areas of your site, creating exclusivity and value for your subscribers.

4. Subscriptions and Payments: WishList Member supports recurring subscriptions. Integrate with popular payment gateways like PayPal, Stripe, and more to handle payments efficiently and securely. Automated billing takes the hassle out of the process, both for you and your subscribers.

5. Drip Content Delivery: This feature allows you to release content to members at regular intervals, keeping them engaged and subscribed for longer. It’s perfect for online courses, serialized content, or any subscription model where content is delivered over time.

6. Member Management: Track and manage your members with ease. WishList Member provides insights into member activity, subscription levels, and payment history, making it easier to optimize your offerings and grow your community.

7. Build Courses with Ease with CourseCure by WishList Member: Harness the power of CourseCure to effortlessly create and manage your online courses. This tool simplifies the process of building engaging, interactive courses. Whether you're offering educational content, professional training, or hobby-related courses, CourseCure is the easiest way to make it happen.

Design comprehensive modules, organize lessons, and include multimedia elements to enhance the learning experience. CourseCure's intuitive interface ensures that you can focus on delivering quality content without worrying about technical complexities. Plus add gamification features to keep your members engaged and coming back for more.

In Conclusion: Unlocking the Potential of Recurring Revenue

There you have it – subscription business ideas galore. From transforming hobbies into lucrative ventures, to adding a subscription dimension to brick-and-mortar establishments, the opportunities are as varied as they are exciting!

Embracing the subscription model is about generating steady income, building relationships, creating value, and offering experiences that keep your customers coming back for more. The fusion of your unique ideas with the capabilities of platforms like WishList Member sets the stage for a thriving, engaging, and profitable subscription business.

So, whether you're a budding entrepreneur or a seasoned business owner, remember that the journey to recurring revenue starts with a step. Equip yourself with the right tools, engage with your audience, and watch as your subscription business flourishes into a rewarding and sustainable venture.

Let's make 2024 the year of tapping into new possibilities and unlocking the full potential of your business. Dream big, start small, and grow steadily – the world of subscription business awaits!

Got a subscription business idea and not sure how to bring it to life? Want to share your idea with us? Let us know in the comments below!

Found this blog useful? Follow us on Twitter, Facebook, YouTube, and LinkedIn for more tips and best practices to make the most of your new subscription business.

The rise of the creator landscape has opened doors for innovators to monetize their unique ideas. With tools like WishList Member, launching a membership site is more accessible than ever.

Having a comprehensive set of membership site statistics can give you the confidence to navigate the evolving landscape.

There's a vast array of membership sites out there. In this article, we zoom in on three defining categories in the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

This information will not only guide your marketing efforts but also offer a peek into future trends in your niche.

Ready to get going? Let the numbers commence!

Learning Management Systems (LMS) Stats

An increasing number of companies are turning to learning management systems (LMS) to develop online educational platforms or incorporate educational elements into their membership sites. It's an effective strategy to enhance your business's value and expand its offerings.

WishList Member Courses, the integrated LMS within WishList Member ensures a seamless and efficient setup. It's backed with features to help you quickly and easily set up an engaging course to add to your membership site.

Now, let's delve into the LMS platform market.

• A 2023 market research report by Fortune Business Insights revealed that the global LMS market size was valued at $16.19billion. This year it's expected to grow to $18.26 billion.
  
  
• By 2030, that number is projeced to grow to a massive $47.47 billion.
  
  
• The fastest growing market is Europe while the largest market is North America according to a report by Straits Research.
  
  
• Growth is attributed to improved internet connectivity, higher adoption of smartphone technologies in educational institutions and the increasing preference of consumers for LMSs.
  
  
• Over 40% of Fortune 500 companies use elearning or LMSs to onboard and train employees according to eLearning Industry.
  
  
• LMS users use the following devices to access their online courses: desktop (89%),  laptop (76%), tablet (25%), and smartphone (19%). This suggests a necessity for LMSs to be responsive in order to cater to the various preferences of students.
  
  
• The top-requested LMS functionalities between 2022-2023 were certification and compliance management (53%), content authoring (15%) and course libraries (15%). (Capterra)
  
  
• The average LMS software budget ranges between $15-$40 per user.
  
  

Association Membership Statistics

Associations typically represent smaller entities dedicated to a specific profession, trade, or philanthropic cause. They often collaborate with individual member organizations, trade collectives, or a blend of both.

The primary purpose of these associations is to foster knowledge exchange, promote best practices, expand member networks, and champion their members' interests.

Unlike mainstream businesses, association membership organizations cater to a distinct audience with specialized needs.

The ethos of each association is often shaped by its industry or cause. Now, let's explore some valuable insights to enhance association marketing and bolster member recruitment.

• The top reasons people join associations are: networking opportunities (64%); continued education (39%) and learning best practices in their profession (33%).
  
  
• 49% of associations reported an increase in membership last year, up from 38% in 2022, and 26% in 2021, showing a sharp upward trend in membership uptake over the past 3 years.
  
  
• In 2023, association memberships used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).

(For tips, tricks, and best practices for sending targeted emails, read our blog on the WishList Member, Campaign Refinery integration)

• The top reasons associations believe prospects are not signing up for membership are: lack of perceived value (60%), lack of brand awareness (39%), lack of financial support from employers (29%).
  
  
• 34% of associations invite members to join their online community as a way of engaging existing members.
  
  
• 48% of associations give members a 2-3 month grace period for accessing benefits after their membership expires.
  
  
• Engagement is the most common challenge for associations with 51% equating lack of engagement with the reason why members failed to renew.
  
  
• Innovation is key when it comes to member attainment and retention. However, only 25% of associations reported as very or extremely innovative. (Marketing General)
  
  
• 13% of associations that added, altered, or canceled events observed an increase in member engagement, indicating that it's important to adjust your strategy. (GrowthZone)
  
  
• 60% offer their members automatic annual payments, 14% offer automatic monthly payments, but only 26% offer both options in 2023.
  
  
• Only 38% have a process in place to reengage churned members.

Subscription Model Statistics

Subscription businesses and services are popping up everywhere, and for good reason. Who doesn't love predictable cashflow and customer loyalty?

Not only that, but consumers are also fast catching on to the convenience of subscriptions over outright ownership. It's no wonder this model is catching on big time.

Let's delve into some pivotal statistics defining the subscription economy. These numbers will show you why everyone's hopping on the subscription train and why it's poised to dominate over the coming years.

• A report early this year valued the digital subscription market at $650 billion.
  
  
• By 2025 it's set to grow to $1.5 trillion according to the latest estimates. (Lineup)
  
  
• 205 million Americans report using at least one subscription service, marking a 23 million increase since 2020.
  
  
• By the end of this year, three quarters (75%) of direct-to-consumer brands are projected to offer subscription services. (RetailDive)
  
  
• Millennials and bridge millennials lead the way in subscribing to retail products, with 39% subscribing to at least one.
  
  
• The average growth of subscription billing vendors stands at between 30% and 50% annually. (The Paypers)
  
  
• According to a survey by Global Banking and Finance, 70% of senior business leaders in key industries including retail and finance believe subscription models are key to growth.
  
  
• 53% of senior finance executives surveyed by the CFO reported hat 40% of their business revenue comes in via a subscription product or service.
  
  
• Over three quarters of businesses say that their subscription service improves customer retention and builds loyalty.
  
  
• Global adoption of the subscription economy is at about 16%, targeted to grow at 30%. (Citi)
  
  
• By 2027, a projected 83% of U.S. households will no longer subscribe to a traditional television service. (Leichtman)
  
  

Tips & Best Practices: What Have We Learned?

Alright, that wraps it up! Hopefully, you've picked up some solid info on the membership game by checking out those three membership types.

There are also plenty of insights to help you switch up your strategy and make better decisions and optimize your membership site. Here are just a few of the tips and best practices we've uncovered:

1. LMS (Learning Management Systems) Best Practices:

• Gamify Your Content: With the rise in popularity of e-learning, it's essential to stand out. Incorporate gamification features like points, badges, and quizzes to make your courses more engaging and interactive. Choose a course builder that incorporates these features (such as CourseCure for WishList Member)
  
  
• Maintain Content Control: Ensure your LMS gives you full control over your content. Being able to make real-time updates, additions, or changes is crucial to adapt to the evolving needs of your audience.
  
  
• Prioritize Responsiveness: The statistics show a diverse range of devices being used to access courses. Opt for LMS solutions that are responsive, ensuring a seamless experience whether your members are on desktops, laptops, tablets, or smartphones.
  
  

2. Association Membership Best Practices:

• Value-Driven Engagement: Given that networking opportunities are a top reason people join associations, consider hosting regular webinars, virtual meet-ups, or forums to facilitate this need.
  
  
• Tailored Marketing: It's essential to understand your audience. Use targeted marketing strategies based on the specific needs and preferences of your potential members.
  
  You might also choose to partner with affiliates with a niche following in your chosen market. Check out WishList Member's integration with the all-in-one affiliate program plugin Easy Affiliate.
  
  
• Re-Engagement Strategies: Since only 38% have a process to reengage churned members, develop a strategy to bring back those who've left. This could be through special offers, feedback surveys, or highlighting new benefits.
  
  

3. Subscription Model Best Practices:

• Diversify Payment Options: Given the varied preferences for payment frequencies, offer multiple subscription payment options, from monthly to annually, to cater to different member needs.
  
  
• Stay Ahead with Trends: With the digital subscription market projected to grow immensely, keep an eye on emerging trends. This will help you adapt your offerings and stay competitive.
  
  
• Focus on Retention: With over three-quarters of businesses saying subscription services improve customer retention, invest in strategies that boost loyalty. This could be through exclusive content, member-only discounts, or regular feedback loops.

By implementing these best practices, you'll be better positioned to maximize the potential of your membership site, whether it's an LMS, an association membership, or a subscription-based platform.

In Summary

It's clear as day: the subscription world is booming and shows no signs of slowing down. Thinking of launching an online course or adding some steady cash flow to your shop? There's no better time than now.

Remember, it's all about offering a quality service that makes life easier for your members. Do that, and you'll see your profits climbing each year.

And hey, start with the right tools to make setting up and managing your membership site a breeze.

Found this blog useful? Follow us on Twitter, Facebook, YouTube, and LinkedIn for more tips and best practices to make the most of your WordPress membership site.

But a well-structured website is essential if you aspire to run a successful dog-walking business independently.

Well, do we have some good news for you!

The world’s most commonly used content management system, WordPress, when paired with a cost-effective and user-friendly tool like WishList Member, can help you realize your dog-walking business dreams.

In this blog post, we'll guide you on transforming a basic WordPress website into a fully fledged, professional platform for your dog-walking business. 

So, fasten your shoelaces, and let's embark on this exciting journey!

What You Need

If you're new to building websites, you’re probably getting tangled up in research about what’s the best way to go about it. 

Well, we’ve got the low down on exactly what you need to build a professional website where your clients can manage their bookings and payments.

And all you need are four primary tools:

WordPress 

This robust and intuitive platform will form the backbone of your online presence. 

WordPress offers a vast selection of themes and plugins, equipping you with all the necessary tools to craft a visually appealing and highly functional website.

WishList Member

If you're considering a tool to streamline your membership site, look no further than WishList Member. 

This comprehensive and user-friendly plugin integrates seamlessly with WordPress. It provides all the necessary features to create a members-only section on your page, and manage membership tiers and subscriptions effectively. 

Zapier

When it comes to automating tasks and streamlining your workflows, Zapier is a game-changer. 

This powerful and intelligent tool connects with a multitude of apps, facilitating smooth and efficient processes. 

Whether you're looking to synchronize data between different platforms or automate repetitive tasks, Zapier is your go-to solution. 

Later, we’ll show you one specific way to use Zapier for your dog-walking business. 

Calendly

Calendly excels as the perfect assistant for your dog-walking business, managing appointments with precision and convenience. 

This accessible and adaptable tool takes the stress out of scheduling, allowing you to focus more on your furry clients. 

With real-time availability tracking, it ensures you never double-book or miss an appointment.

Its automatic reminders keep you and your human clients on the same page, and its effortless rescheduling feature handles any unexpected changes with ease. 

Delivers a hassle-free scheduling experience to your clients, and set the stage for their satisfaction and your business's success.

Later in the blog, we'll guide you through how to set up each of them. 

Launching Your Dog Walking Website With WordPress

Now, let's delve into how to start your dog-walking business using WordPress in four simple steps.

Step 1: Set Up WordPress

WordPress is a powerful content management system (CMS) that powers over 40% of all websites worldwide. 

A CMS is just a platform through which you can upload and manage things like users, written copy, images, and any other content on your website. 

With a CMS you can create and control your website without having to know any code. That’s right zero coding skills necessary! 

Here's why WordPress is the go-to CMS for aspiring dog walkers planning to start an online venture:

Ease of use: If you're more familiar with dogs than digital technology, that's perfectly fine. WordPress simplifies the site creation process, making it easy for beginners to build a site using a visual editor.

Professional templates: With a pre-made theme you can create a professional-looking website in no time. Many of these themes are free, too.

Cost-effectiveness: Starting a new business often implies working within a tight budget. WordPress is free! 

All you need to do is buy a domain and hosting provider, which is a fraction of the cost of services like Wix and Squarespace. We’ll go over how to do that now!

Purchase a Domain Name & Hosting Service

Get set up with a web host (a web host connects your site to the internet).

Many hosting providers offer package deals, providing a domain name and taking care of the setup process for you. For a high-quality and affordable host that's beginner-friendly. Our star choice is DreamHost.

DreamHost, recommended by the WordPress team, is reliable and offers plans as low as $2.95 per month. 

This includes a free domain for the first year, added security features like a Secure Sockets Layer (SSL) certificate, and they will even install WordPress for you.

Choosing a Theme:

If you're not particularly tech-savvy, we suggest selecting a WordPress theme. You'll be surprised at the wide array of industry-specific themes available.

One example is the free WordPress theme Pet Business by Theme Palace.

Step 2: Install WishList Member

Once your WordPress site and theme are set up, it's time to install the WishList Member tool on your new dog walking website. 

WishList Member is a WordPress plugin that enables you to create a members area on your website. Here are just some of the things you can offer on your website with WishList Member:

• Allow pet owners to schedule and pay for ongoing or one-off dog walking services
• Set up recurring billing for your regular clients
• Offer membership tiers depending on what kind of services your clients want
• Sell online courses and consultations such as dog and puppy training tips. 
• Offer 1:1 dog training consultations
• Provide premium content related to pet ownership or adoption
• And more!

Setting Up WishList Member

Here’s a video showing you exactly how to install and activate WishList Member in WordPress:

Once you’ve done that, you'll need to set up your membership tiers.

Here’s how to do that:

Schedule Walkies With Calendly & Zapier

So, you're rocking it with your dog walking website, and you've got Wishlist Member up and running. That's pawsome! 

But are you tired of the constant back-and-forth trying to schedule appointments? Wish there was a way to spend less time managing calendars and more time playing fetch? We've got just the treat for you!

Calendly lets your clients book their dog's next adventure with you through your website. Your clients can pick a time, pay for the service, and boom, it's walkies time! 

To integrate Calendly with WishList Member, you’ll need to use Zapier, a tool that lets different apps share data and automates processes between them.

Here’s how it’s done:

1. Create a Zapier Account: Sign up for Zapier. The free plan should suffice for starters, but you may want to consider upgrading if you require more advanced features or higher usage.
2. Create a Calendly Account: If you haven't already done got one, create a Calendly account!
3. Connect Calendly to Zapier: In your Zapier account, click on Make a Zap to start a new Zap. Under Choose App & Event search for and select Calendly as your trigger app.
   Choose the trigger event, which might be Invitee Created or Invitee Canceled depending on your needs.
   Click Continue and then Sign in to Calendly to connect your Calendly account to Zapier.
4. Set up the Calendly Trigger: Follow the prompts to set up the Calendly trigger. For example, if you want a new Wishlist Member user to be created whenever someone books an appointment, you'd choose the Invitee Created trigger.
5. Choose Wishlist Member as your Action App: In the Do this… step of creating your Zap, search for and select Wishlist Member as your action app. You'll need to connect your Wishlist Member account to Zapier by following the prompts.
6. Set up the Wishlist Member Action: Depending on your specific needs, you may want to create a new user in Wishlist Member or update an existing user. Follow the prompts to set up the action.
7. Test Your Zap: Once everything is set up, it's a good idea to test your Zap to make sure it works correctly. Click the Test & Continue button. If everything works correctly, you'll see a Test Successful message.
8. Turn On Your Zap: Finally, don't forget to turn on your Zap! It won't work unless it's turned on.

Step 4: Start Marketing Your New Dog Walking Website!

Before you can walk the walk, you’ve got to talk the talk! Get the word out there about your new business.

Create business accounts on major social media platforms like Facebook and Instagram, post about your daily walks, engage with potential clients, and network with other local businesses to extend your reach.

Focus on spreading the word in areas where dog owners hang out. It could be leaving posters at veterinary surgeries or flyering dog parks.

Given the nature of your business, it’s important to focus your marketing efforts locally. Use hashtags with your location on social media, add your business to Google Maps via Google My Business. 

Conclusion

In conclusion, if you're an animal lover looking to embark on a new career or side gig, dog walking can be a great way to profit from your passion.

Whether you crave adventure in wild or cozy cuddles with domestic companions, there's a rewarding animal career waiting to be discovered.

Using WordPress and WishList Member, you can showcase your services and create a seamless experience for clients to subscribe to your services.

To recap, here are four steps for launching a dog walking website using WordPress:

• Set up WordPress.
• Install WishList Member and build your membership site.
• Integrate WishList Member with Calendly via Zapier
• Promote your new dog walking website.

You’re now armed with all the knowledge you need to get your dog walking business up and running online.

All that’s left is to let your love for dogs and passion for the outdoors shine through your new website. 

Remember, one of the keys to running a successful business is excellent customer service. Go the extra mile for your clients (and their furry friends) and you'll be on your way to building a successful dog walking business in no time.

So, what are you waiting for? Strap on those walking shoes, round up some pups, and start your dog walking website today!

Got any questions about starting a website for your small business? Reach out to our support team.

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