Zoom has become a household name brand ever since a certain global event in 2020. From running online classes and connecting us to our loved ones to international business meetings, Zoom has continued to help us all stay connected in our work and personal lives.

But have you considered how you can leverage Zoom to build your online community and bring in more revenue?

Find out how you can sell exclusive access to your time and expertise with our Zoom integration.

Add value to your online course, create a VIP experience for higher-tiered members, or simply provide another channel to engage with your community directly.

This integration offers up a ton of opportunities for you to expand your online offerings and monetize your time and expertise.

Why Zoom?

Before we go any further, here are a few reasons why Zoom is the best solution for offering paid calls on your site:

1. Price: Zoom is free for up to 100 attendees and meetings up to 40 mins long. That's plenty for most users, however if you need a bit more space and time, their pro plan will set you back just $13.32/month and will buy you 300 attendees and 30 hours (?!?!) of meeting time.
2. Ubiquity & Familiarity: Chances are most of your members already have Zoom downloaded on at least one of their devices, and they already know how it works. It's just one less friction point for your user experience on your site.
3. Availability: Zoom has apps for every operating service and platform including Android and iOS.
4. Breakout Rooms: With Zoom's “Breakout Room” feature you can split attendees into smaller, more manageable groups.

Overall, it's an affordable, flexible solution that's easy for every business to incorporate into their tech stack, and easier still for your members to use.

How to Make Money From Zoom Calls: Some Inspo

So how can you offer paid Zoom calls on your site to create value for your business? Here are a few use cases to help inspire you!

1. Host Weekly Q&As

Use Zoom calls to chat directly with your members on a regular basis! Hosting weekly Q&A sessions allows you to connect in real-time, answering their burning questions and sharing your insights.

• Fitness trainers can provide live advice on workout routines.
• Business coaches can troubleshoot specific challenges members are facing.
• Tech gurus can help people master new software.
• Nutritionists can discuss healthy eating habits.

These interactive sessions keep your community engaged and coming back for more.

2. Sell 1:1 Consultations

Go global and offer your expertise to an international audience. 1:1 Zoom consultations are ideal for professionals who typically sell in-person consultations but want to break free from geographical limitations. Remote working just got a whole lot more accessible.

Here are some of the ways professionals can benefit from this set up:

• Business coaches can provide bespoke support that caters to individual needs.
• Architects and engineers can offer detailed consultations and project advice.
• Career advisors can help clients prep for big interviews.
• Beauty consultants can give personalized skincare advice.

Sell subscriptions for a convenient way to provide ongoing access to your expertise, and add a personal touch to your online services that clients will find invaluable.

3. Run Recurring Live Classes

Enhance your online learning experience with live classes on Zoom! Online course creators can significantly add value to their course and improve learning outcomes by offering personalized tuition 1:1 or in small groups online.

• Fitness instructors can conduct live workout sessions, correcting form in real-time.
• Chefs can run live cooking classes, guiding participants step-by-step.
• Language tutors can offer live conversational practice sessions.
• Creative writing instructors can lead interactive workshops.

These classes make learning fun and engaging, keeping members hooked and loyal to your brand.

4. Lead Study Groups

Another way to add value to your online course is to facilitate study groups via members-only Zoom sessions. Perfect for creating a collaborative learning environment.

• Educators can lead study groups for exam preparation.
• Tutors can organize study sessions for difficult subjects.
• Book club organizers can host discussions on the latest reads.

Study groups encourage peer support, build your online community and help learners stay focused and achieve their goals

5. Run a Mastermind Group

If you run an online community of professionals or hobbyists, a mastermind group is a great way to enhance collaboration and add value for your members. These small, focused groups encourage networking and help peers learn from each-others experiences.

• Entrepreneurs can brainstorm business strategies.
• Writers can seek feedback on their latest work.
• Health coaches can exchange client success stories.
• Startup founders can share their latest growth hacks.

Mastermind groups foster a sense of community and collective growth, making your membership site a hub for innovation and support.

This list of use cases for paid Zoom calls is by no means exhaustive. These are just a few ways you can enhance your membership site, offering more value and creating deeper connections with your community.

How to Sell Zoom Calls and Sessions on Your Site

Hopefully your brain is alight with ideas on how you can cash in on paid Zoom calls for your business. Now it's time to show you just how easy it is. Starting with the tools you'll need for the job…

Tools You Need

Here's a short list of the essentials to start charging for Zoom calls on your site.

WordPress

If you haven’t set up a WordPress site yet, consider it your gateway to building an online empire. This intuitive platform offers a strong foundation for your website.

With a vast range of themes and plugins at your disposal, you can easily craft a beautiful and flexible site tailored to your needs, whatever industry you're in!

In fact, WordPress is the engine that powers 43% of all websites on the internet!

WishList Member Pro

WishList Member is the go-to plugin for intuitively creating and managing memberships and exclusive content on your site.

WishList Member makes it easy to create unlimited membership tiers and manage access to content.

Plus our CourseCure Courses add-on transforms WishList Member into a feature-packed Learning Management System, enabling you to offer engaging online courses on your WordPress site, all packed neatly into one plugin.

But what really makes WishList Member stand out from its competitors is its extensive library of inbuilt integrations. WishList Member supports 80+ integrations with popular apps and services from payment providers to email marketing tools, CRM systems, and, of course, Zoom!

All this means that WishList Member can seamlessly fit into your existing workflow, enhancing your site's functionality and providing a seamless experience for your members.

Sign up for a pro account for access to the Zoom integration.

Zoom Account

Of course, to use the WishList Member x Zoom integration, you'll need a Zoom account (that is, if you don't already have one.)

We've already covered some of the reasons why Zoom is the go-to platform for online video conferencing, known for its reliability and broad feature set.

To get started, simply sign up and choose the plan that best fits your needs. With options ranging from a free plan suitable for smaller sessions to more robust plans that can handle hundreds of participants and extended meeting durations, Zoom offers flexibility to match your business's needs and stage of growth.

Create a Paid Membership Level On WishList Member

If you don't already have membership levels on your site, it's time to create them! This will be the way that your site's visitors can access Zoom meeting information on your website.

If you're new to WishList Member, navigate to WishList Member > Setup > Getting Started to begin the setup wizard.

There, you'll find steps to create a new membership level and integrate with a payment service provider (e.g., Stripe) to charge for recurring or one-time payments for access to your protected content.

Enable and Configure the Zoom Integration in WishList Member

As with all our integrations, connecting Zoom to WishList Member is straightforward and intuitive. After enabling the integration, the process looks like this:

1. Create your meetings in Zoom,
2. Assign them to membership levels in WishList Member,
3. Display meeting information to your members wherever you like on your site with automatically generated shortcodes.

For a clear, step-by-step guide on enabling the Zoom integration and connecting your Zoom account to your WishList Member account, watch our video tutorial, and for even more information, check out our Zoom Integration with WishList Member knowledge doc >>

And here's what the meeting information will look like to logged in members on your site:

As you can see, your members can filter to view Upcoming Meetings or Previous Meetings. By clicking on Meeting Details they can view the date, time, duration and join URL, and even add the upcoming meeting to their calendar with a click of a button.

Where to Display Your Exclusive Zoom Calls: Get Creative!

WishList Member is a highly flexible membership plugin. There are countless ways to protect access to content on your site. You can get really creative about where you want to place Zoom meeting information on your site!

Think about what kind of meetings you're creating and when it will be useful to display this information to your members.

For example, if your Zoom meetings consist of study groups and live classes to supplement your online course, you can include meeting information within a module.

Or if you run a networking event, consider integrating Zoom call links into a dedicated events calendar page so that members can intuitively find upcoming events.

You could also integrate access directly within member profiles. This would be especially useful for consultations or coaching sessions. Members could log in to their profiles and have immediate access to their upcoming scheduled sessions, past session recordings, and quick links to join live events, keeping everything centralized.

By being strategic about where you display your Zoom calls on your site, you make it convenient for your members to access calls while also emphasizing the exclusive benefits of joining your community.

Time for a Price Hike?

We've said it before, but it bears repeating: direct access to your time and expertise is a premium perk that adds real value to your memberships and online courses – and it deserves a premium price tag!

Review your existing pricing structure and make sure you're compensated for the extra labor that goes into hosting live Zoom sessions!

Rather than incorporating Zoom sessions into existing membership tiers, why not introduce a special membership level exclusively for these calls? This new tier can be positioned as a premium add-on, allowing you to upsell to your current members and enhance the perceived value of joining your community.

Of course, you need to decide what makes most sense for your business model, just make sure you take full advantage of this top-tier, high-value offering to maximize your earnings!

Cash In on Your Calls Today with Zoom and WishList Member

The Zoom integration is yet another way you can use WishList Member to create a more dynamic, engaging experience for your online community.

By hosting your Zoom calls through WishList Member, every session is a chance to connect deeply, share valuable insights, and keep everyone coming back for more. From in-depth training sessions to quick check-ins, you’re building a community that looks forward to logging in.

But this setup doesn’t just keep your members happy – it also opens the door to new revenue streams. Whether it’s through exclusive courses or special access events, every interaction is an opportunity to boost your business.

Ready to turn those calls into cash? Let’s get your Zoom and WishList Member integration up and running today!

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It's hard to overstate just how much affiliate marketing dominates the ecommerce marketing landscape. In 2022 the affiliate marketing industry was valued at over $20 billion, a figure that's projected to almost double by 2030.

That's particularly impressive when you consider that for the most part affiliate marketers only get paid a commission once they've made a sale. We're talking about trillions of dollars of sales and revenue generated by this one marketing strategy.

If your business hasn't yet tapped into affiliate marketing, or if you're looking to pivot away from costly affiliate platforms to grow your membership site, this latest integration is exciting news for your business and your pocket.

Introducing Easy Affiliate – the all-in-one affiliate program plugin for WordPress that now natively integrates with WishList Member.

Read on for a guided tour of the main features of this plugin complete with tips on how to leverage its profit-pumping potential for your business.

Affiliate Marketing 101

First, just in case you're completely new to affiliate marketing, here's a quick explanation to bring you up to speed:

Affiliate marketing is a widely used strategy where individuals are rewarded for promoting a business's products or services. Essentially, when a sale is made through their unique referral link, the affiliate marketer (or simply affiliate) earns a commission from the seller.

This marketing technique offers a number of benefits for membership and ecommerce sites:

• With affiliate marketing, you only pay out once a sale has been made. That makes it a low-risk cost-effective way to expand your membership base without the upfront costs associated with traditional advertising methods.
  
  
• Its performance-based nature also means it's easily scalable and suitable for membership sites at any stage of their growth. As your subscriber base grows exponentially you won't have to deal with a corresponding increase in marketing effort or expense.
  
  
• Affiliates, especially those who are well-aligned with your site's focus, can directly reach specific, niche audiences. Run a soccer club fanzine, or a vegan cooking school? Niche affiliates are the best people to spread the word. And with them on side, your marketing efforts will be highly targeted, attracting members who are more likely to engage with your content and community.
  
  
• Unlike one-time ad campaigns, affiliate marketing provides ongoing promotion for your membership site. This continuous exposure helps keep your site top-of-mind and attracts new members over time.

Now you're all caught up on affiliate marketing, and its potential for your business is clear, it's time to take a look at what the Easy Affiliate integration means for your membership site.

What is Easy Affiliate?

Easy Affiliate allows you to run a fully self-hosted affiliate marketing program straight from your WordPress dashboard.

By running a self-hosted affiliate program, you have more say over your affiliate application process, have direct control over commissions and payouts, and skip the transaction fees charged by third-party platforms.

And as the name suggests, it makes the whole process of setting up and running your program a breeze – no special knowledge required, virtually anyone can make this work for their business.

That's because Easy Affiliate is packed with all the tools and systems you need to make your program a success, each designed specifically to be easy to set up and use.

So let the tour of key features commence!

Easy Affiliate Features and Tips For Success

Effortlessly Connect to Your Ecommerce Plugins

At the click of a button, Easy Affiliate can detect and connect with key ecommerce platforms including yours truly (WishList Member), PayPal and WooCommerce.

You can enable your integrations either during Easy Affiliate's setup wizard process, or by heading to Easy Affiliate > Settings > eCommerce tab.

It really is that easy to connect your affiliate program to the products and services you sell on your website.

Screen For High Quality, Valuable Affiliates

Opening your affiliate program to everyone might seem like a good idea, but in affiliate marketing, quantity doesn't always equal quality.

Research shows that less than 10% of affiliates are responsible for 90% of total conversions and sales. This highlights the importance of focusing on attracting and working with those top performers.

Simply accepting all applicants can divert time and resources away from nurturing valuable relationships with high-quality affiliates. You might find yourself overwhelmed with queries and support issues from a large number of participants, rather than concentrating on those who truly drive results.

To ensure a better return on investment, it's advisable to manually review and approve new affiliates, verifying that their audience aligns with your target market.

Easy Affiliate streamlines this process with its built-in application and approval system. Here's how to set it up:

Navigate to Easy Affiliate > Settings > Affiliates tab, and select Application as the Registration Type.

From here, you can also choose to automatically send emails to notify applicants that their application has been received and approved.

Once you've selected the application registration type, Easy Affiliate automatically creates a registration page. Your prospective affiliates will then be required to complete an application form and await your approval before they can start promoting your products.

The form requests essential information, including:

• First name
• Last name
• Email
• Websites they plan to use for promotion
• Their promotional strategy
• Social media profiles/links

This detailed information allows you to evaluate each applicant's potential fit with your business. By requiring applicants to specify their promotional websites you also enables Easy Affiliate to monitor and prevent fraudulent activities by flagging unauthorized site promotions – more on that later.

Boost Conversions with Compelling Campaigns

To really reap the most benefits of your affiliate program, get your affiliates involved in each of your marketing campaigns

Say you've got a new feature or product or a sale to promote: this presents a perfect opportunity for your affiliates to shout out about your brand.

Affiliates are continuously on the lookout for fresh content ideas and reasons to engage their audience. Involve them in your latest promotions and feature launches, creating a symbiotic boost in engagement.

As affiliate program host, you can amplify their impact and incentivize your affiliates further by equipping them with tools to make each campaign a roaring success.

Easy Affiliate makes it straightforward for you to create unique links for specific landing pages.

Say you have a landing page with all the info on your newly released feature. By distributing a link specifically for that landing page, you can guide your affiliates' audience straight to the heart of the action, bypassing the homepage for a more strategic dive into your sales funnel.

Easy Affiliate also makes it easy to distribute campaign images and banners.

Arm your affiliates with eye-catching, branded content that's not just easy to use but also boosts your campaign's visibility. It's a win-win: effortless content for them and enhanced exposure for you. Transform your affiliate program into a dynamic force that propels your brand forward, one campaign at a time.

Track Affiliate Performance in Google Analytics

Not only does Easy Affiliate features it's own real-time reports, tracking clicks and sales, but unlike other affiliate program plugins, it also makes it super easy to track other major KPIs in Google Analytics.

That's thanks to its UTM Affiliate Link Tracking feature.

By simply enabling this feature, Easy Affiliate will automatically add UTM parameters to affiliate links so you can get in-depth insights into things like…

• Top performing affiliates
• Highest converting campaigns
• Which websites your affiliates publish on
• Which type of content performs best

…right in Google Analytics.

This sets the stage for you to optimize your affiliate program and strategy for maximum returns.

Motivate Marketers to Sell More with Special Commission Rates

Incentivize affiliates to pull out all the stops for you affiliate program by rewarding top performers with special commission rates.

With the plugin's Custom Rules add-on, you can set up custom affiliate commission rates to reward high achievers and specific behaviors. For example, you can set up a higher commission rate for affiliates who sell above a certain amount, or offer a special rate on your latest product to boost your new launch. It's all possible and easy with Custom Rules.

Protect Profits with Fraud Prevention

With Easy Affiliate's Fraud Prevention add-on, it's easier than ever to flag or even block commissions that are suspected of fraud before you pay out a cent.

Set whether you want to allow, flag or automatically block commissions from:

• Own referrals – if an affiliate makes a purchase using their own affiliate link.
• Unapproved referring sites – the site that referred the click is not one of the sites listed on the affiliate's application.
• Affiliates with a suspicious conversion rate – Address anomalous conversion rates that significantly deviate from the norm, suggesting possible fraudulent tactics.

This proactive approach safeguards your earnings and upholds the integrity of your affiliate program, making it a stronghold of trust and reliability.

Reward Affiliates Quickly and Simply with One-Click Payouts

With Easy Affiliate's One-Click Payouts, sending rewards is as straightforward as it sounds, making the affiliate payout process quick and effortless.

✅ Instant rewards – A single click is all it takes to transfer earnings to your affiliates, eliminating delays and complexity.

✅ Boost affiliate morale – Fast payouts keep affiliates happy, motivated, and more engaged with your brand.

✅ Streamline operations: Forget about the hassle of manual payments. One-Click Payouts simplify your workflow, freeing up time to focus on strategy and growth.

When your affiliate reaches the payout threshold (which you can easily adjust in your settings), you're just a click away from sending their earnings. Easy Affiliate integrates with PayPal 1-Click Payouts, offering a straightforward and secure way to pay your affiliates.

How To Integrate WishList Member with Easy Affiliate

WishList Member now integrates natively with Easy Affiliate – meaning they're practically made for each other, and connecting them in a cinch.

Easy Affiliate currently supports the following WishList Member payment provider integrations

• PayPal Checkout,
• PayPal Legacy,
• Stripe,
• Authorize.net Simple Checkout.

Here's how to set Easy Affiliate set up and integrated with WishList Member:

(For the purposes of this article, we're going to assume you already have WishList Member installed and activated on your WordPress dashboard.)

• Purchase an Easy Affiliate license.
• Head to your Easy Affiliate Account Downloads page and download the plugin .zip file onto your computer.
• Login to your WordPress Dashboard.
• Go to Plugins > Add New Plugin > Upload Plugin
• Click Browse, select the .zip file and click Install Now

• Once download is complete, hit Activate.
• Now from your WordPress Dashboard head to WishList Member > Setup > Integrations > Other Services and click on the Easy Affiliate icon.

• You should see Easy Affiliate in the side panel of your dashboard. Click on it and then Settings
• Head over to the eCommerce tab
• WishList Member should be automatically detected – switch the toggle to on.
• Click on Update Options

And you're done! It's as straightforward as that.

For more information on the integration including how to cross-reference commissions between the two plugins, check out our knowledge document.

Your next step is to spread the word about your affiliate program and start accepting applicants.

In no time, you'll be watching your sales roll in and your membership site flourish.

Conclusion

With WishList Member and Easy Affiliate, you have all you need to create a powerful affiliate program for your membership site.

Easy Affiliate offers all you need to create and manage a seamless, streamlined affiliate program that will magnify your reach and bring in more engaged members to your community.

Remember to keep your affiliates motivated with clear communication, timely payouts, and by sharing best practices for promotion. Use the data insights from Easy Affiliate and Google Analytics to refine your strategy and focus your energies on turning your affiliates into true brand ambassadors.

Their success is your success, and together, you can achieve remarkable growth for your membership site.

It all starts with this one integration!

Got any questions or want to share your experience of affiliate marketing? Let us know in the comments below.

And don't forget to follow us on Twitter, Facebook, YouTube, and LinkedIn for more tips and best practices to grow your membership business.

Every interaction counts. It's as true on your membership site as it is in your grocery store. 

How you interact with your members (and whether you interact at all) is central to their engagement, loyalty, and the likelihood that they'll invest in more of your products and services. 

Once a member signs up with their email address, you have a direct line of communication, with immense potential to grow that relationship and ensure a higher lifetime customer value. 

With the WishList Member, Campaign Refinery integration, you can realize that potential with personalized, targeted messaging.

Read on to find out how segmented email marketing helped one brand achieve a 300% increase in sales during their Black Friday campaign. 

I'll also provide other scenarios where you can use an email integration with WishList Member for precise and effective member communications. 

By the end of this blog, you'll be able to use email segments to boost sales, upgrades, and engagement among your members. 

From first click to lasting impact, orchestrate a journey of engagement and growth with every member. Let's tune up and get started!

Introducing the WishList Member Campaign Refinery Integration

This integration (available with WishList Member Pro and Elite plans) is all about automating interactions based on member behaviors. Turn their every action into an opportunity for tailored communication.

The Mechanics: Seamless Synchronization

At its core, this integration allows you to apply or remove tags in Campaign Refinery based on a variety of member actions in WishList Member. 

Here is the full list of actions that can trigger an add or remove tag automation in Campaign Refinery:

• Added: When a member joins a membership level or is added to a membership level.

• Removed: When a member is removed from a membership level. Members can be removed from a level via admin, level actions, sequential upgrades, and LMS Integrations Actions (eg. via the LearnDash integration)

• Cancelled: When a member stops or cancels payments to their membership level and no longer have access to protected content.

• Uncancelled: When a member rejoins a membership level after cancelling, or after a successful rebilling payment after having been cancelled.

• Expired: When a member's membership has expired after a trial or one-time payment.

• Unexpired: When a member rejoins a level by renewing membership after expiration.

Each of these actions can trigger specific automations. This isn't just about tracking member movements; it’s about responding to them in the most relevant way possible.

The Benefits: Precision and Personalization

What does this mean for your member communications? Precision. Personalization. Impact.

By segmenting your email audience based on these automated tags, your messages hit closer to home. Far from just broadcasting information, you’re engaging in a conversation, tailored to the member's specific journey and needs.

Let's Get Set Up (It's Easy!)

Activate The Integration

Activating this integration is a piece of pie. From your WordPress dashboard, navigate to WishList Member > Setup > Integrations > Email Providers > Campaign Refinery. 

In the box that appears, click the slider to enable Campaign Refinery.

Paste your Campaign Refinery API Key from your Campaign Refinery account and you’re set! Two powerful tools, now synched up and ready to roll!

For a more in-depth, step-by-step run through, check out our WishList Member, Campaign Refinery knowledge doc.

Leveraging Tags: Automated Engagement

Here’s where it gets exciting. From your Campaign Refinery account, you create tags that categorize members based on their actions within WishList Member. 

Whether they’re joining a new level, canceling their subscription, or coming back after a hiatus, each action can be assigned specific tags. This setup allows for incredibly focused and effective communication strategies.

Let’s imagine you have 3 membership levels set up in WIshList Member: Bronze, Silver and Gold. You then create 3 corresponding tags in Campaign Refinery so that you can send emails to only members tagged “Gold”, for example.

In this scenario, you can create automations to add the Bronze tag in Campaign Refinery when a member joins your Bronze level, add a Silver tag when they join your Silver level, and so on. 

Similarly, you can automatically remove these tags when a member cancels their payments and ends their membership.

In this instance, you can also add a new “Cancelled” tag in Campaign Refinery to target these former members in a re-engagement campaign. 

We’ll look at these scenarios in more depth later. 

The Outcome: Targeted Communication

With these tags in place, the communication possibilities are endless. You can reach out to members who have just canceled with messages tailored to bring them back, or nudge lower-level members with compelling reasons to upgrade. 

It's about creating a conversation that feels personal and directly relevant to each member’s experience.

The Big Picture: Beyond the Click

This integration is more than a technical setup; it's a strategy for cultivating relationships with your members. 

From the first click to the lasting impact, each interaction is an opportunity to deepen engagement, increase loyalty, and ultimately, drive growth for your platform.

Stay tuned as we dive deeper into how you can use these features to not just communicate, but connect with your members in a way that truly matters.

3 Ways to Supercharge Member Communications Using WishList Member and Campaign Refinery

Now that we've set the stage with the WishList Member and Campaign Refinery integration, let's look more specifically at how you can leverage this powerful combo to enhance your member communications. 

1. Encouraging Upgrades for Lower-Level Members

Direct Approach for Upgrades:

Use the tagging system to identify members at lower levels, like “Bronze”. Then, craft and send personalized messages highlighting the perks of higher tiers. 

You can showcase exclusive benefits, testimonials, or sneak peeks into what the “Silver” or “Gold” levels offer. It’s about painting a picture of what they're missing and making the upgrade irresistible.

Result-Driven Communication:
Focus on the results and experiences of upgrading. Share success stories or case studies of members who’ve moved up and seen tangible benefits. This approach turns abstract perks into real outcomes, making the upgrade more appealing.

2. Reengaging Members Who Cancel

Targeted Reengagement Campaigns:

When a member cancels, automatically tag them as “Cancelled” and initiate a tailored reengagement campaign. 

This campaign can address their possible reasons for leaving, offer special incentives for rejoining, or update them on new features or content that might reignite their interest.

Personalized Follow-Ups:

Follow up with personalized communication that shows understanding and value for their membership. Sometimes, a simple message asking for feedback or offering help can open the door to reengagement.

3. Cross-Selling to Product Purchasers

Identifying Purchasing Patterns:

Tag members based on their purchases, like tagging someone who signed up for a beginner's course as “Course-Beginner”.

Use this information to recommend advanced courses or related products, creating a natural progression in their learning journey.

Creating an Ecosystem of Complementary Products/Services:
Introduce them to other aspects of your platform that complement their purchase. For example, if they’ve bought a course, introduce them to a relevant community group or additional resources.

This strategy is about enhancing their overall experience, not just pushing more products.

Building a Community, Not Just a Customer Base

Each of these strategies goes beyond traditional member communications. They're about building a community, where each member feels heard and valued. 

Focus on providing messaging that really benefits them, builds their trust in your product, and enhances their experience. 

The Power Of Email Segmentation: A Black Friday Case Study

Let's take a look at how one brand hit it out of the park with their Black Friday campaign, boosting sales by an incredible 300% through smart email segmentation. This story is a great showcase of what happens when you get member communications just right.

Strategy Overview

This brand got creative and divided its audience into four groups: non-customers, past customers, existing lower-tiered customers, and top-tier customers. Each group received emails crafted just for them, fitting their unique relationship with the brand.

1. Non-Customers: Show and Tell

For folks who hadn't bought anything yet, the brand rolled out the red carpet. They shared the best parts about their products, topped with some glowing testimonials. The idea was to turn curiosity into clicks and clicks into sales.

They also ran a competition on RafflePress to enhance engagement and incentivize social sharing of their Black Friday offer.

2. Past Customers: Look What’s New

Past customers got a nudge about all the cool new features and updates. The goal was to reignite their interest and bring them back into the fold.

3. Existing Lower-Tiered Customers: Sweet Upgrade Deal

The brand made a tempting offer to their lower-tier customers: upgrade to a better plan for less than the cost of renewing the current one. It was a clever move to show the value of higher tiers for customers.

4. Top-Tier Customers: More to Love

For the loyal top-tier customers, it was all about cross-selling. The brand suggested products that complemented what they already had, making sure these suggestions added real value to their existing investments.

Results and Reflections

This targeted and thoughtful approach really paid off. Engagement, conversions, sales – everything went up. Each group felt like the brand was talking directly to them, which is a big win in the world of marketing.

This Black Friday success story is a testament to the magic of getting your email segmentation just right. By truly understanding different customer needs and speaking their language, this brand saw some amazing results.

Wrapping Up: Making the Most of WishList Member and Campaign Refinery for Awesome Member Communications

Throughout this blog, we've seen how combining WishList Member with Campaign Refinery really steps up your member communications, bringing a fresh and effective approach to connecting with your audience.

By blending the robust functionality of WishList Member with the dynamic email capabilities of Campaign Refinery, you have the power to transform your member engagement strategies.

Key Takeaways:

• Tailored Communication: With automated tagging and segmentation, you can ensure that every message you send is relevant and personalized, deeply resonating with each member’s unique journey.
  
• Enhanced Engagement: From re-engaging past members to enticing current ones to upgrade or explore new products, this integration allows you to create meaningful connections that drive loyalty and growth.
  
• Measurable Results: The success stories, like the Black Friday campaign case study, demonstrate the tangible impact of well-executed, segmented communication strategies.

Now, it's your turn to experience the magic of this integration. Explore WishList Member today and see how it can elevate your platform’s communication and member engagement.

If you have any thoughts or experiences to share regarding member communications, or if you're just excited about these possibilities, drop a comment below. We love hearing from our readers!

And don’t forget, for more insightful tips and tricks on membership site management and marketing strategies, subscribe to our blog. Stay tuned, stay informed, and let's keep growing together.

Here's to your success in creating a thriving, engaged community!

Found this blog useful? Follow us on Twitter, Facebook, YouTube, and LinkedIn for more tips and best practices to make the most of your membership site.

I’m thrilled to share some exciting news with you. WishList Products, the parent company of WishList Member™ and CourseCure, has been acquired by MemberPress.

Caseproof CEO and MemberPress creator, Blair Williams – together with his team – has a big vision for the future. And we’re honored they’ve chosen WishList to join them in walking out that vision.

I know many of you may be wondering what this means for WishList Member™ and our customers.

Rest assured our entire team will continue to run WishList with the guidance of Blair Williams and the MemberPress team. We'll carry on providing you with the consistent support and continually refined product you've come to know and love.

I also want to take this opportunity and thank everyone who's supported WishList over the years. From our dedicated team members to our loyal customers: You've made WishList Member™ the success it is today.

Finally, I want to recognize our amazing team. Each of you have played a critical role in making WishList an incredible product we can all be proud of. I'm grateful for your hard work and dedication, and I know you'll continue to thrive under Blair's leadership.

As for me, I’ve decided to take some time off and figure out what I want to do when I grow up. But I’m excited to watch and see what the future holds for WishList Member™ and its community under the leadership of the MemberPress team.

Thank you again for your support and loyalty. We couldn't have done it without you.

All the Best,

Tracy Childers

What Does the Acquisition Mean for the Future of WishList Products?

For starters, the amazing Caseproof team, led by CEO Blair Williams, has acquired WishList Products.

You may not recognize the Caseproof name, but you're certainly familiar with at least one of the WordPress plugins the Caseproof team is behind – MemberPress!

Caseproof Products

MemberPress: A full-featured membership, LMS, and monetization solution for WordPress. Grant and revoke access to posts, pages, custom post types, categories, tags, feeds, communities, and courses based on the products your users have purchased or are subscribed to.

Easy Affiliate: A complete affiliate program management plugin for WordPress. Create your own non-salaried sales team by starting an affiliate program for your online membership or storefront. Dramatically increase traffic, attention, and sales.

Pretty Links: An advanced link cloaking and redirection plugin for WordPress. Shrink, track, cloak, and share links. Pro version features include advanced reporting, geographic-redirects, keyword replacement, split testing, link rotation, and product display links – even the ability to push links to twitter, and much more.

Thirsty Affiliates: A sophisticated link management and promotion tool designed to help power bloggers make major money.

Buy Now Plus: An easy to use, cloud-supported pay-now service built on the powerful Stripe payment gateway. Start accepting credit card payments instantly through simple buy now buttons placed anywhere on your website, and even on your social media profiles.

In February, Caseproof also acquired the enterprise-grade membership plugin, MemberMouse.

Now, we can add WishList Member™ to this impressive list!

Blair Williams is an experienced entrepreneur, veteran WordPress developer, and thoughtful leader. And when it comes to the specifics of the WordPress membership space, he's one of the most knowledgeable people out there. 

Blair’s powerful vision for the future of WishList gives me great confidence, and I couldn't be happier that he's now at the helm.

The WPBeginner Growth Accelerator

In 2018, Caseproof joined the WPBeginner Growth Accelerator, partnering up with Syed Balki – the brains behind WPBeginner and 20+ of the world’s most-used WordPress plugins. 

As Caseproof’s newest addition, WishList, too, becomes part of the growth accelerator and is set to benefit from the combined resources and experience of some of the most successful companies in the WordPress space.

What Does the Change Mean for Existing WishList and CourseCure Users?

Change can be scary and unsettling for all of us.

But there’s nothing to be afraid of here! We’ve got nothing but genuine excitement and great expectations for the future of WishList Member™ and CourseCure.

That said, we’ll start by sharing what this change doesn't mean:

• WishList Member™ won't be re-branded or rolled into another plugin
• We won’t suddenly change how we operate, raise prices on existing customers, or fundamentally change the platform
• We won't change anything about our support team – you'll continue to get the same level of support you've come to expect

With that out of the way, here are some spectacular things the big change will bring about.

Growth Phase 1: An Acquisition Opportunity – For You!

If you’ll remember, the WishList Product set includes CourseCure. It’s an online course builder and LMS featuring all the bells and whistles you could want, including an epic points and badges system.

CourseCure also has things like…

• A course builder
• A quiz builder
• Progress tracking
• Course previews
• Built-in mobile responsiveness

To kick off the expansion, we will be combining the two separate WishList Products – WishList Member™ and CourseCure – into one robust monetization solution later this year.

And that merger makes for the first of many awesome opportunities for users. Starting now, you can buy WishList Member™ and get instant access to CourseCure.

It’s a smokin ‘deal because, as it stands, WishList will cost you less than any competitor product on the market – plus you’re getting a robust LMS platform with built-in gamification thrown in for nothing.

Once the two are combined, the price will go up.

A Shared Vision

The Caseproof and WishList Member™ teams have a shared vision to make WishList Member™ even better and easier to use than it already is. In the coming weeks, months, and years, expect to see major improvements, additions, and upgrades to the platform.

Blair will lead the WishList Member™ team from here on out. And just to reiterate, the team you rely on for world-class support, product development, and helpful content is staying exactly the same. 

The only thing changing here is that Tracy Childers will no longer be involved in the business.

Ultimately, the change comes down to this: WishList Member™ is now part of a larger family of WordPress products. 

That means exponentially more knowledge, more experience, and greater resources to develop WishList Member™ into the best enterprise WordPress membership plugin there is.