Zoom has become a household name brand ever since a certain global event in 2020. From running online classes and connecting us to our loved ones to international business meetings, Zoom has continued to help us all stay connected in our work and personal lives.

But have you considered how you can leverage Zoom to build your online community and bring in more revenue?

Find out how you can sell exclusive access to your time and expertise with our Zoom integration.

Add value to your online course, create a VIP experience for higher-tiered members, or simply provide another channel to engage with your community directly.

This integration offers up a ton of opportunities for you to expand your online offerings and monetize your time and expertise.

Why Zoom?

Before we go any further, here are a few reasons why Zoom is the best solution for offering paid calls on your site:

1. Price: Zoom is free for up to 100 attendees and meetings up to 40 mins long. That's plenty for most users, however if you need a bit more space and time, their pro plan will set you back just $13.32/month and will buy you 300 attendees and 30 hours (?!?!) of meeting time.
2. Ubiquity & Familiarity: Chances are most of your members already have Zoom downloaded on at least one of their devices, and they already know how it works. It's just one less friction point for your user experience on your site.
3. Availability: Zoom has apps for every operating service and platform including Android and iOS.
4. Breakout Rooms: With Zoom's “Breakout Room” feature you can split attendees into smaller, more manageable groups.

Overall, it's an affordable, flexible solution that's easy for every business to incorporate into their tech stack, and easier still for your members to use.

How to Make Money From Zoom Calls: Some Inspo

So how can you offer paid Zoom calls on your site to create value for your business? Here are a few use cases to help inspire you!

1. Host Weekly Q&As

Use Zoom calls to chat directly with your members on a regular basis! Hosting weekly Q&A sessions allows you to connect in real-time, answering their burning questions and sharing your insights.

• Fitness trainers can provide live advice on workout routines.
• Business coaches can troubleshoot specific challenges members are facing.
• Tech gurus can help people master new software.
• Nutritionists can discuss healthy eating habits.

These interactive sessions keep your community engaged and coming back for more.

2. Sell 1:1 Consultations

Go global and offer your expertise to an international audience. 1:1 Zoom consultations are ideal for professionals who typically sell in-person consultations but want to break free from geographical limitations. Remote working just got a whole lot more accessible.

Here are some of the ways professionals can benefit from this set up:

• Business coaches can provide bespoke support that caters to individual needs.
• Architects and engineers can offer detailed consultations and project advice.
• Career advisors can help clients prep for big interviews.
• Beauty consultants can give personalized skincare advice.

Sell subscriptions for a convenient way to provide ongoing access to your expertise, and add a personal touch to your online services that clients will find invaluable.

3. Run Recurring Live Classes

Enhance your online learning experience with live classes on Zoom! Online course creators can significantly add value to their course and improve learning outcomes by offering personalized tuition 1:1 or in small groups online.

• Fitness instructors can conduct live workout sessions, correcting form in real-time.
• Chefs can run live cooking classes, guiding participants step-by-step.
• Language tutors can offer live conversational practice sessions.
• Creative writing instructors can lead interactive workshops.

These classes make learning fun and engaging, keeping members hooked and loyal to your brand.

4. Lead Study Groups

Another way to add value to your online course is to facilitate study groups via members-only Zoom sessions. Perfect for creating a collaborative learning environment.

• Educators can lead study groups for exam preparation.
• Tutors can organize study sessions for difficult subjects.
• Book club organizers can host discussions on the latest reads.

Study groups encourage peer support, build your online community and help learners stay focused and achieve their goals

5. Run a Mastermind Group

If you run an online community of professionals or hobbyists, a mastermind group is a great way to enhance collaboration and add value for your members. These small, focused groups encourage networking and help peers learn from each-others experiences.

• Entrepreneurs can brainstorm business strategies.
• Writers can seek feedback on their latest work.
• Health coaches can exchange client success stories.
• Startup founders can share their latest growth hacks.

Mastermind groups foster a sense of community and collective growth, making your membership site a hub for innovation and support.

This list of use cases for paid Zoom calls is by no means exhaustive. These are just a few ways you can enhance your membership site, offering more value and creating deeper connections with your community.

How to Sell Zoom Calls and Sessions on Your Site

Hopefully your brain is alight with ideas on how you can cash in on paid Zoom calls for your business. Now it's time to show you just how easy it is. Starting with the tools you'll need for the job…

Tools You Need

Here's a short list of the essentials to start charging for Zoom calls on your site.

WordPress

If you haven’t set up a WordPress site yet, consider it your gateway to building an online empire. This intuitive platform offers a strong foundation for your website.

With a vast range of themes and plugins at your disposal, you can easily craft a beautiful and flexible site tailored to your needs, whatever industry you're in!

In fact, WordPress is the engine that powers 43% of all websites on the internet!

WishList Member Pro

WishList Member is the go-to plugin for intuitively creating and managing memberships and exclusive content on your site.

WishList Member makes it easy to create unlimited membership tiers and manage access to content.

Plus our CourseCure Courses add-on transforms WishList Member into a feature-packed Learning Management System, enabling you to offer engaging online courses on your WordPress site, all packed neatly into one plugin.

But what really makes WishList Member stand out from its competitors is its extensive library of inbuilt integrations. WishList Member supports 80+ integrations with popular apps and services from payment providers to email marketing tools, CRM systems, and, of course, Zoom!

All this means that WishList Member can seamlessly fit into your existing workflow, enhancing your site's functionality and providing a seamless experience for your members.

Sign up for a pro account for access to the Zoom integration.

Zoom Account

Of course, to use the WishList Member x Zoom integration, you'll need a Zoom account (that is, if you don't already have one.)

We've already covered some of the reasons why Zoom is the go-to platform for online video conferencing, known for its reliability and broad feature set.

To get started, simply sign up and choose the plan that best fits your needs. With options ranging from a free plan suitable for smaller sessions to more robust plans that can handle hundreds of participants and extended meeting durations, Zoom offers flexibility to match your business's needs and stage of growth.

Create a Paid Membership Level On WishList Member

If you don't already have membership levels on your site, it's time to create them! This will be the way that your site's visitors can access Zoom meeting information on your website.

If you're new to WishList Member, navigate to WishList Member > Setup > Getting Started to begin the setup wizard.

There, you'll find steps to create a new membership level and integrate with a payment service provider (e.g., Stripe) to charge for recurring or one-time payments for access to your protected content.

Enable and Configure the Zoom Integration in WishList Member

As with all our integrations, connecting Zoom to WishList Member is straightforward and intuitive. After enabling the integration, the process looks like this:

1. Create your meetings in Zoom,
2. Assign them to membership levels in WishList Member,
3. Display meeting information to your members wherever you like on your site with automatically generated shortcodes.

For a clear, step-by-step guide on enabling the Zoom integration and connecting your Zoom account to your WishList Member account, watch our video tutorial, and for even more information, check out our Zoom Integration with WishList Member knowledge doc >>

And here's what the meeting information will look like to logged in members on your site:

As you can see, your members can filter to view Upcoming Meetings or Previous Meetings. By clicking on Meeting Details they can view the date, time, duration and join URL, and even add the upcoming meeting to their calendar with a click of a button.

Where to Display Your Exclusive Zoom Calls: Get Creative!

WishList Member is a highly flexible membership plugin. There are countless ways to protect access to content on your site. You can get really creative about where you want to place Zoom meeting information on your site!

Think about what kind of meetings you're creating and when it will be useful to display this information to your members.

For example, if your Zoom meetings consist of study groups and live classes to supplement your online course, you can include meeting information within a module.

Or if you run a networking event, consider integrating Zoom call links into a dedicated events calendar page so that members can intuitively find upcoming events.

You could also integrate access directly within member profiles. This would be especially useful for consultations or coaching sessions. Members could log in to their profiles and have immediate access to their upcoming scheduled sessions, past session recordings, and quick links to join live events, keeping everything centralized.

By being strategic about where you display your Zoom calls on your site, you make it convenient for your members to access calls while also emphasizing the exclusive benefits of joining your community.

Time for a Price Hike?

We've said it before, but it bears repeating: direct access to your time and expertise is a premium perk that adds real value to your memberships and online courses – and it deserves a premium price tag!

Review your existing pricing structure and make sure you're compensated for the extra labor that goes into hosting live Zoom sessions!

Rather than incorporating Zoom sessions into existing membership tiers, why not introduce a special membership level exclusively for these calls? This new tier can be positioned as a premium add-on, allowing you to upsell to your current members and enhance the perceived value of joining your community.

Of course, you need to decide what makes most sense for your business model, just make sure you take full advantage of this top-tier, high-value offering to maximize your earnings!

Cash In on Your Calls Today with Zoom and WishList Member

The Zoom integration is yet another way you can use WishList Member to create a more dynamic, engaging experience for your online community.

By hosting your Zoom calls through WishList Member, every session is a chance to connect deeply, share valuable insights, and keep everyone coming back for more. From in-depth training sessions to quick check-ins, you’re building a community that looks forward to logging in.

But this setup doesn’t just keep your members happy – it also opens the door to new revenue streams. Whether it’s through exclusive courses or special access events, every interaction is an opportunity to boost your business.

Ready to turn those calls into cash? Let’s get your Zoom and WishList Member integration up and running today!

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It's hard to overstate just how much affiliate marketing dominates the ecommerce marketing landscape. In 2022 the affiliate marketing industry was valued at over $20 billion, a figure that's projected to almost double by 2030.

That's particularly impressive when you consider that for the most part affiliate marketers only get paid a commission once they've made a sale. We're talking about trillions of dollars of sales and revenue generated by this one marketing strategy.

If your business hasn't yet tapped into affiliate marketing, or if you're looking to pivot away from costly affiliate platforms to grow your membership site, this latest integration is exciting news for your business and your pocket.

Introducing Easy Affiliate – the all-in-one affiliate program plugin for WordPress that now natively integrates with WishList Member.

Read on for a guided tour of the main features of this plugin complete with tips on how to leverage its profit-pumping potential for your business.

Affiliate Marketing 101

First, just in case you're completely new to affiliate marketing, here's a quick explanation to bring you up to speed:

Affiliate marketing is a widely used strategy where individuals are rewarded for promoting a business's products or services. Essentially, when a sale is made through their unique referral link, the affiliate marketer (or simply affiliate) earns a commission from the seller.

This marketing technique offers a number of benefits for membership and ecommerce sites:

• With affiliate marketing, you only pay out once a sale has been made. That makes it a low-risk cost-effective way to expand your membership base without the upfront costs associated with traditional advertising methods.
  
  
• Its performance-based nature also means it's easily scalable and suitable for membership sites at any stage of their growth. As your subscriber base grows exponentially you won't have to deal with a corresponding increase in marketing effort or expense.
  
  
• Affiliates, especially those who are well-aligned with your site's focus, can directly reach specific, niche audiences. Run a soccer club fanzine, or a vegan cooking school? Niche affiliates are the best people to spread the word. And with them on side, your marketing efforts will be highly targeted, attracting members who are more likely to engage with your content and community.
  
  
• Unlike one-time ad campaigns, affiliate marketing provides ongoing promotion for your membership site. This continuous exposure helps keep your site top-of-mind and attracts new members over time.

Now you're all caught up on affiliate marketing, and its potential for your business is clear, it's time to take a look at what the Easy Affiliate integration means for your membership site.

What is Easy Affiliate?

Easy Affiliate allows you to run a fully self-hosted affiliate marketing program straight from your WordPress dashboard.

By running a self-hosted affiliate program, you have more say over your affiliate application process, have direct control over commissions and payouts, and skip the transaction fees charged by third-party platforms.

And as the name suggests, it makes the whole process of setting up and running your program a breeze – no special knowledge required, virtually anyone can make this work for their business.

That's because Easy Affiliate is packed with all the tools and systems you need to make your program a success, each designed specifically to be easy to set up and use.

So let the tour of key features commence!

Easy Affiliate Features and Tips For Success

Effortlessly Connect to Your Ecommerce Plugins

At the click of a button, Easy Affiliate can detect and connect with key ecommerce platforms including yours truly (WishList Member), PayPal and WooCommerce.

You can enable your integrations either during Easy Affiliate's setup wizard process, or by heading to Easy Affiliate > Settings > eCommerce tab.

It really is that easy to connect your affiliate program to the products and services you sell on your website.

Screen For High Quality, Valuable Affiliates

Opening your affiliate program to everyone might seem like a good idea, but in affiliate marketing, quantity doesn't always equal quality.

Research shows that less than 10% of affiliates are responsible for 90% of total conversions and sales. This highlights the importance of focusing on attracting and working with those top performers.

Simply accepting all applicants can divert time and resources away from nurturing valuable relationships with high-quality affiliates. You might find yourself overwhelmed with queries and support issues from a large number of participants, rather than concentrating on those who truly drive results.

To ensure a better return on investment, it's advisable to manually review and approve new affiliates, verifying that their audience aligns with your target market.

Easy Affiliate streamlines this process with its built-in application and approval system. Here's how to set it up:

Navigate to Easy Affiliate > Settings > Affiliates tab, and select Application as the Registration Type.

From here, you can also choose to automatically send emails to notify applicants that their application has been received and approved.

Once you've selected the application registration type, Easy Affiliate automatically creates a registration page. Your prospective affiliates will then be required to complete an application form and await your approval before they can start promoting your products.

The form requests essential information, including:

• First name
• Last name
• Email
• Websites they plan to use for promotion
• Their promotional strategy
• Social media profiles/links

This detailed information allows you to evaluate each applicant's potential fit with your business. By requiring applicants to specify their promotional websites you also enables Easy Affiliate to monitor and prevent fraudulent activities by flagging unauthorized site promotions – more on that later.

Boost Conversions with Compelling Campaigns

To really reap the most benefits of your affiliate program, get your affiliates involved in each of your marketing campaigns

Say you've got a new feature or product or a sale to promote: this presents a perfect opportunity for your affiliates to shout out about your brand.

Affiliates are continuously on the lookout for fresh content ideas and reasons to engage their audience. Involve them in your latest promotions and feature launches, creating a symbiotic boost in engagement.

As affiliate program host, you can amplify their impact and incentivize your affiliates further by equipping them with tools to make each campaign a roaring success.

Easy Affiliate makes it straightforward for you to create unique links for specific landing pages.

Say you have a landing page with all the info on your newly released feature. By distributing a link specifically for that landing page, you can guide your affiliates' audience straight to the heart of the action, bypassing the homepage for a more strategic dive into your sales funnel.

Easy Affiliate also makes it easy to distribute campaign images and banners.

Arm your affiliates with eye-catching, branded content that's not just easy to use but also boosts your campaign's visibility. It's a win-win: effortless content for them and enhanced exposure for you. Transform your affiliate program into a dynamic force that propels your brand forward, one campaign at a time.

Track Affiliate Performance in Google Analytics

Not only does Easy Affiliate features it's own real-time reports, tracking clicks and sales, but unlike other affiliate program plugins, it also makes it super easy to track other major KPIs in Google Analytics.

That's thanks to its UTM Affiliate Link Tracking feature.

By simply enabling this feature, Easy Affiliate will automatically add UTM parameters to affiliate links so you can get in-depth insights into things like…

• Top performing affiliates
• Highest converting campaigns
• Which websites your affiliates publish on
• Which type of content performs best

…right in Google Analytics.

This sets the stage for you to optimize your affiliate program and strategy for maximum returns.

Motivate Marketers to Sell More with Special Commission Rates

Incentivize affiliates to pull out all the stops for you affiliate program by rewarding top performers with special commission rates.

With the plugin's Custom Rules add-on, you can set up custom affiliate commission rates to reward high achievers and specific behaviors. For example, you can set up a higher commission rate for affiliates who sell above a certain amount, or offer a special rate on your latest product to boost your new launch. It's all possible and easy with Custom Rules.

Protect Profits with Fraud Prevention

With Easy Affiliate's Fraud Prevention add-on, it's easier than ever to flag or even block commissions that are suspected of fraud before you pay out a cent.

Set whether you want to allow, flag or automatically block commissions from:

• Own referrals – if an affiliate makes a purchase using their own affiliate link.
• Unapproved referring sites – the site that referred the click is not one of the sites listed on the affiliate's application.
• Affiliates with a suspicious conversion rate – Address anomalous conversion rates that significantly deviate from the norm, suggesting possible fraudulent tactics.

This proactive approach safeguards your earnings and upholds the integrity of your affiliate program, making it a stronghold of trust and reliability.

Reward Affiliates Quickly and Simply with One-Click Payouts

With Easy Affiliate's One-Click Payouts, sending rewards is as straightforward as it sounds, making the affiliate payout process quick and effortless.

✅ Instant rewards – A single click is all it takes to transfer earnings to your affiliates, eliminating delays and complexity.

✅ Boost affiliate morale – Fast payouts keep affiliates happy, motivated, and more engaged with your brand.

✅ Streamline operations: Forget about the hassle of manual payments. One-Click Payouts simplify your workflow, freeing up time to focus on strategy and growth.

When your affiliate reaches the payout threshold (which you can easily adjust in your settings), you're just a click away from sending their earnings. Easy Affiliate integrates with PayPal 1-Click Payouts, offering a straightforward and secure way to pay your affiliates.

How To Integrate WishList Member with Easy Affiliate

WishList Member now integrates natively with Easy Affiliate – meaning they're practically made for each other, and connecting them in a cinch.

Easy Affiliate currently supports the following WishList Member payment provider integrations

• PayPal Checkout,
• PayPal Legacy,
• Stripe,
• Authorize.net Simple Checkout.

Here's how to set Easy Affiliate set up and integrated with WishList Member:

(For the purposes of this article, we're going to assume you already have WishList Member installed and activated on your WordPress dashboard.)

• Purchase an Easy Affiliate license.
• Head to your Easy Affiliate Account Downloads page and download the plugin .zip file onto your computer.
• Login to your WordPress Dashboard.
• Go to Plugins > Add New Plugin > Upload Plugin
• Click Browse, select the .zip file and click Install Now

• Once download is complete, hit Activate.
• Now from your WordPress Dashboard head to WishList Member > Setup > Integrations > Other Services and click on the Easy Affiliate icon.

• You should see Easy Affiliate in the side panel of your dashboard. Click on it and then Settings
• Head over to the eCommerce tab
• WishList Member should be automatically detected – switch the toggle to on.
• Click on Update Options

And you're done! It's as straightforward as that.

For more information on the integration including how to cross-reference commissions between the two plugins, check out our knowledge document.

Your next step is to spread the word about your affiliate program and start accepting applicants.

In no time, you'll be watching your sales roll in and your membership site flourish.

Conclusion

With WishList Member and Easy Affiliate, you have all you need to create a powerful affiliate program for your membership site.

Easy Affiliate offers all you need to create and manage a seamless, streamlined affiliate program that will magnify your reach and bring in more engaged members to your community.

Remember to keep your affiliates motivated with clear communication, timely payouts, and by sharing best practices for promotion. Use the data insights from Easy Affiliate and Google Analytics to refine your strategy and focus your energies on turning your affiliates into true brand ambassadors.

Their success is your success, and together, you can achieve remarkable growth for your membership site.

It all starts with this one integration!

Got any questions or want to share your experience of affiliate marketing? Let us know in the comments below.

And don't forget to follow us on Twitter, Facebook, YouTube, and LinkedIn for more tips and best practices to grow your membership business.