Since the dramatic boom in 2020, the demand for online courses has been on the up and up. Now, everyone from post-grads to lifelong learners is signing up to expand their skill set or find a new hobby.

And thanks to the amazing features of learning management systems (LMS), almost any form of learning can now be taught online.

While features are almost the same in every LMS, why don’t they see equal conversion, user acquisition, and customer retention for their company? 

There might be a few reasons behind this, but guess which is the most crucial one?

–– Bad user experience. 

No matter how good your LMS system is or how advanced the features are, it all comes down to whether users can effortlessly navigate through them. If they can’t, all your efforts will always go in vain. 

That’s why we’ll talk about how you can improve the LMS user experience for your users. Keep reading to learn about the best practices and what you need to do. 

Importance of Improved LMS User Experience

improving your Learning Management System (LMS) user experience is important for making students and teachers more efficient and comfortable. 

A well-designed LMS can attract students, make navigation easier, and ensure users can quickly find the necessary tools. 

By putting user experience first, you can get the most out of your LMS, leading to better learning results and higher user satisfaction rates.

Here are a few reasons why you should not overlook the importance of improved LMS user experience:

Increased Engagement ????

An easy-to-use and appealing interface makes people want to engage with your LMS more often, as they find navigating through the content, quizzes, and settings easier. 

Better Accessibility ????

Less complicated browsing and well organized content make it easier for everyone to access educational materials from your website easily. 

Higher Retention Rates ????

If users have a good experience, they are more likely to keep using your LMS. As a result, the number of people who drop out will decrease. As a bonus, you might even see a rise in students brought in by existing users. 

Improved Efficiency ⚡

Streamlined methods and resources that are easy to get to save time for both students and teachers, letting them focus more on the lessons themselves.

Better Learning Outcomes ????

When users can easily connect with the LMS, they are more likely to really engage with the material, which helps them understand and remember it better.

Best Practices for Improved LMS User Experience

So now that you’re aware of all the reasons to improve user experience in your online course, it’s time to learn about the best practices. We’ve compiled a list of the best practices to help you make positive and impactful changes to your LMS. 

1. Social Login

When did you last enter your username and password anywhere to log in to any website? 

If you’re having a hard time remembering when, you’re not alone.  

More and more people are getting used to one click social logins. Social login streamlines the login process by allowing users to sign in using their existing social media accounts. 

This generation of users wants social login features everywhere, including their LMS accounts. 

Simplifying the registration process can lead to higher enrollment rates and more engagement for your LMS. 

2. Gamification

Who doesn’t love a bit of competition? Especially while learning something new. And that psychology works really well in order to create engagement among your users. But what exactly is LMS gamification?

Well, simply, it’s adding elements to your LMS so your users get a sense of achievement as they pass each stage or complete a lesson. These elements can be points, badges, leaderboards, etc. 

This approach can lead to improved retention and a more enjoyable learning experience. 

3. Progress Tracking

Climbing a hill is easier when you can look back and see how far you've come – and the same applies to completing a course! 

You must provide progress-tracking facilities to encourage users to learn more from your LMS site. Visual indicators such as progress bars, completion percentages, and milestones can be some of the most efficient ways to track progress. 

This transparency boosts confidence and encourages continued effort towards completing the course.

4. Mobile-Friendliness

.Give your students the opportunity to chip away at their module at the bus stop, in a queue, at the salon, or anywhere that’s away from their desk with a mobile-responsive design. 

Over 70% of LMS users are more interested in learning from their mobile devices than from their computers. 

So, it’s safe to assume that a large portion of your user base is also accessing your platform from mobile devices. 

Having a mobile-responsive design is essential to accommodate their expectation. 

To keep the mobile users coming back to your LMS, you must ensure a fantastic experience for them.If your users feel comfortable navigating through your LMS regardless of what device they are using, you will automatically become their go-to choice. 

5. Use of White Space

The importance of white space in any form of design or written content is hard to overestimate. 

White space can increase readability and lessen the cognitive load significantly. And since your users are primarily learners and spend quite a bit of time on the web pages, you must ensure proper white spacing. 

It’ll help to declutter the interface and allow your users to focus on the content without feeling overwhelmed. 

Overall, proper use of white space will make your LMS content look visually appealing and make navigation easier for the users. 

6. Personalized Resource Hub

Giving each one of your LMS members a personalized experience is the cherry on the cake . 

But when it comes to LMS user experience, personalization doesn’t mean addressing them by name and remembering their birthdays – it’s about carving out space for them to easily access materials and lessons. 

For example, you could create a post for each member that only they can access. From there give them easy access to videos, key resources, shortcuts to lessons, anything that will make their navigation easier.

7. Interactive Content 

In this world of short attention spans, you have no option but to be interactive with your content. While you may be full of ideas, what if your LMS is your ultimate obstacle?

You want to develop interactive content like quizzes, videos, etc. But the LMS you use doesn’t support all forms of content. 

You’ll start losing users gradually as they’ll get bored of your content and move to somewhere else where more interactive content is offered. 

Improve LMS User Experience with WishList Member

Now that you know the best practices of improving LMS user experience, it’s time to start implementing them.

Though it’s not exactly rocket science, we understand if you feel overwhelmed about how to get started. 

That’s why we have an easy solution for you – a solution that can not only help you implement the best practices but also make your job easier. Now, what’s that solution? 

WishList Member

It is the ultimate customizable WordPress LMS plugin with extended features for running a membership website. Unlike most other learning management systems, this one doesn’t limit you to a few common features. 

Rather, it has the exact features to attract new users to your business and keep them engaged with an interactive user experience. 

One Tap Social Media Login for Easier Access 

This feature is as simple as it sounds, but most LMSs don’t have it yet. But the wait is over for WishList Member users. 

WishList Member allows you to set up social login via the following social media accounts: Google, Facebook, Twitter, and WordPress.

It makes coming back to your platform effortless for your members, keeping their experience frictionless from the very start. 

Intuitive Course Builder

All WishList Member plans include access to the CourseCure Courses add-on. This add-on enables you to create unlimited courses with an intuitive builder.

Break your course into easily digestible lessons and modules, and use WordPress's Gutenberg editor to add videos and interactive elements into each lesson.

Room for Gamification to Create More Engagement

As long as you make your users feel that learning is fun, they’ll keep coming back to your website. And with WishList Member, there are excellent scopes for LMS gamification. 

Let’s start with none other than the most engaging points and badges add-ons. With these add-ons, your users can earn points upon completing actions on your course such as finishing a lesson, module, or completing a quiz. You can also award points for engagement across your site such as commenting in a forum or leaving a comment.

To give your students a more visual and tangible sense of achievement by awarding badges. You can set up badges for joining a level, completing a course, earning a certain number of points, and more!

Badges and points give your users a sense of accomplishment and keeps them coming back for more. As a result, your overall retention rate goes up. 

Progress Tracking Feature to Keep Users in the Loop 

When learning something, it's essential to keep track of progress. WishList Member lets your users do this effortlessly.

As your learners complete lessons, they'll get an overview of their progress within both the module and the overall course. Best of all, this requires zero setup on your part – it's built right into every course built with WishList Member.

Here you can see the Course Progress bar for a birds eye view of overall progress…

and here you can see the Module Progress bar visible from within each lesson…

Optimized for All Devices

WishList Member makes all of your content easily accessible regardless of what devices your users are using. The main differentiator that makes this LMS more user-friendly is the enhanced customizing feature. 

That’s where WishList Member is on another level. WishList Member Courses and Quizzes are fully mobile-responsive.

Since you can customize almost everything with the help of built-in integration, you don’t need to follow any specific rules strictly. You can better cater to all sorts of audiences according to their likings. 

Create Private, Personalized Pages for Each Student

Remember that personalized resource hub we mentioned earlier? WishList Member's Trigger and Actions feature you can automatically create a pay–per-post specially for each learner as they sign up for membership on your site!

First create a pay-per-post to serve as a template, filled with relevant resources for your course and each membership level.

You could, for example, embed an appointment booking form with JotForm for VIP members, include exclusive downloadable content tailored to their membership level.

The possibilities are limitless. Just think about how you can leverage this unique feature to create a standout user experience for your learners.

Integration Facilities to Take Advantage of Other Tools 

No one is the best at everything, but when you the option to get help from the bests as well, you are unstoppable. WishList Members have this psychology behind and guess how many tools they have integration with? 

Over 80 in-built integrations + 1000s more possibilities with Zapier. 

Yes, you saw the number right. And the things you can do with such integration facilities are unimaginable. 

You want to set up an easier payment method? Well, you have over 20 options to choose from. 
What about sending emails? 20+ providers to choose from. 

Last but not least, 27 other tools have also been added to the integration pipeline including:

• Divi and Elementor page builder plugins
• Easy Affiliate program plugin
• MonsterInsights analytics plugin
• EasyWebinar
• Slack
• And more.

All this just so you don’t have to look elsewhere while using WishList Member. It truly is the all-in-one solution for your LMS needs and beyond. 

Start Improving Your LMS User Experience Today 

When you ensure a better LMS user experience, you’re not doing the users a favor, you’re doing your brand a favor as well. The better user experience you can provide, the more people you’ll be able to retain. 

By implementing best practices such as social login, gamification, progress tracking, interactive content, etc., you can create a more engaging, accessible, and efficient learning environment. 

If you are having difficulties exploring various features due to the LMS you use, maybe it’s time to upgrade to a new one. An LMS that is easy to migrate into and has all the features you need can be an excellent choice. 

Given its features, WishList Member can be an excellent option for you. Its integration capabilities will be the cherry on top for ensuring the ultimate LMS experience for your users. Find the best WishList Member plan for you and get started today.

Got any tips or ideas on how to improve LMS user experience? We'd love to hear them. Share them with the WishList Member community in the comments section below.

And don't forget to follow us on  Twitter, Facebook, YouTube, and LinkedIn for more expert advice and tips to maximize your online course’s potential.

You know your members' frustration because you've experienced it yourself. You go to log in to a site and realize you've completely forgotten your password.

Even worse, you're logging in on a new device so you can't use your password manager. And besides, why did you need to create a 12-character password for your coffee subscription anyway?

These micro frustrations can mean the difference between a successful log in and a user opting out entirely. And that can spell disaster for your bottom line.

Fortunately, there's a simple and increasingly popular solution to this common problem, and now it's available for all WishList Member Pro and Elite users: social login.

Designed to streamline the sign-in process, this feature enhances user experience, which in turn boosts member engagement and loyalty.

Let's look at exactly how the social login feature can benefit your business and how to easily set it up in WishList Member.

What is Social Login?

Social login is a user authentication method that allows individuals to sign into a website using their existing social media accounts, such as Google, Facebook, or Twitter.

Instead of remembering yet another username and password, users can simply use their social media credentials to access their existing accounts.

For WordPress sites, integrating social login means providing a seamless, user-friendly experience. Members can access their accounts quickly, reducing the friction that often leads to abandoned logins and lost engagement.

No more forgotten passwords or complicated recovery processes. Just a smooth, hassle-free login experience that keeps them coming back.

Benefits of Offering Social Login on Your WordPress Site

It might seem like a small adjustment, but adding social login to your site can have a surprisingly big impact on your bottom line. There are multiple benefits that all add up – making it a no-brainer for your business.

1. Keep Members Happy with Streamlined User Experience

We're neck deep in the age of convenience. From 5G internet to Amazon Prime, the average consumer expects everything to arrive yesterday.

For better or worse, people are increasingly intolerant of any kind of friction when it comes to making purchases and accessing services.

For membership sites that rely on repeat visits, a suboptimal user experience (UX) just isn't an option.

If you want your business to stay afloat, let alone thrive, you need to put every effort into making it as easy as possible for your members to get around your site.

Fewer clicks, less frustration, that's the key – and it all starts with the login.

Social login means that your members don't have to exert any kind of mental energy trying to retrieve their unique username and password from their brain banks. Instead, all it takes is a couple of clicks and they're in! It doesn't get any smoother than that.

2. #Hassle-Free Admin

Let’s face it – no one enjoys dealing with password resets or the dreaded account recovery process. By cutting down on these issues, social login simultaneously reduces the strain on your support team and keeps your users happy and engaged.

In short, social login can cut down on operational headaches that cost your team time and money.

3. Increased Member Confidence – Trust in the Trend

Social logins lend a sense of reliability and trust to your site – users experience less friction when something feels familiar and secure.

When users see options like Google, Facebook, or Twitter, they recognize these platforms' strong security measures and feel more confident about logging in.

This familiarity helps in reducing hesitation and builds immediate trust in your site.

Not to mention, social logins are now in common use on popular apps and online services.

4. Enhanced Retention Rates – Keep Reeling Them In

Ease of access plays a huge role in member retention.

By allowing users to re-enter your site with just a few clicks via their favorite social media accounts, you're making it even easier for them to engage and connect with your content.

Plus, social login reduces the risk of customer churn if they forget their password.

In a poll by Blue Research, 92% of respondents claimed that they had decided to leave a site rather than reset or recover login information, and 31% said they frequently do this.

By offering social logins, you minimize these instances and provide a positive ongoing experience that encourages users to associate your site with ease and reliability.

The result: members who are more willing to stay engaged and connected to your content and services.

With social login, you increase your chances of turning fleeting visitors into long-term members.

5. Improved Data Security

Every time a user has to create a memorable password, there's an opportunity for security risks to creep in.

Most people reuse the same passwords across multiple sites, which can turn one security breach into a domino effect of compromised accounts.

With social login, you're tapping into the advanced security networks of giants like Facebook and Google, handing off the heavy lifting of password management to those who do it best.

This means you’re less likely to face the nightmares of data breaches or security lapses that keep you up at night. Yet another reason to switch on this feature today.

How Social Login Can Increase Your Revenue

Here's the point of the matter: adding the option of social login to your WordPress membership site just makes good business sense.

All of the benefits above will have a cumulative effect on your bottom line. Let's summarize and break it down:

Enhanced Engagement = More Sales Opportunities

Social logins reduce barriers and encourage more frequent member interactions.

Easier access means users can quickly connect and engage with your content, meaning more opportunities to upsell your membership levels or cross-selling other products.

Less Churn = Higher Customer Lifetime Value

The longer you can keep members happy, engaged and coming back for more, the more money you stand to gain. With the recurring revenue model, the benefit of less churn cumulates month on month as your subscribers pay out.

Less Admin = More Value Creation

By minimizing the need for admin/support intervention, you have more time and resources to spend creating value for your members.

How to Add Social Logins To Your WordPress Site

Now you know all the reasons to set up social login on your WordPress site, it's time to show you how to add it with WishList Member.

To use this feature you will first need to purchase a WishList Member Pro or Elite plan and install and activate it on your site.

1. Install the Social Login Add-On

From your WordPress dashboard, head to WishList Member > Add-ons. Locate the Social Login add-on and hit Install.

2. Enable and Configure Your Chosen Social Providers

Once the add-on is installed, you will see a Social Login option in the WishList Member menu. Click on it, and then choose a social provider you'd like your users to connect to your site with.

Once you click on a provider, select the Enable Provider checkbox, and click the View Documentation link for a full step-by-step guide on how to connect your chosen social provider.

You can find the documentation for each social provider linked below:

• Google
• WordPress.com
• Facebook, and
• X (formerly Twitter)

And voila! You're all set up.

Repeat with as many social providers as you wish and when your customers login they'll see something like this:

3. Give Users The Option to Manually Connect

If the email your members use for their social login matches the email they used to register on your site, their social login will connect automatically.

However, if their emails are different, or if they want to connect via X, you'll need to provide an option for members to connect their social accounts manually once they're logged in.

WishList Member simplifies this process with easy-to-use shortcodes.

[wishlist_member_social_connect_disconnect]

Use this shortcode to add social Connect/Disconnect Buttons on any page on your site. We recommend adding it to your member dashboard page for an intuitive user experience.

The shortcode generates buttons and a description for each of the social providers configured on your site:

Now your users will have a quick and easy way to connect their social accounts and log in more quickly on their next visit!

You can read the full documentation for the WishList Member Social Login add-on here.

Get Access in a Snap with The WishList Member Social Login Add-On Today

Offering a social login on your WordPress site directly enhances the user experience and benefits your bottom line.

By allowing members to log in using their existing social media accounts, you streamline the sign-in process, reduce frustration, and build trust.

This results in higher engagement and retention rates, as members can access their accounts effortlessly and consistently.

For you as a membership site owner, these advantages translate into increased revenue opportunities. Easier access means more frequent interactions with your content, leading to more upselling and cross-selling possibilities.

Additionally, reducing password-related support issues allows your team to focus on creating value for your members, further boosting satisfaction and loyalty.

By offering a social login option, you enhance the user experience, creating a more efficient and ultimately more profitable membership site – which is our ultimate aim for you!

So now we've shown you how, it's over to you. Add social logins to your WordPress site with WishList Member and reap the rewards of improved engagement and retention for your online business.

Let us know how you plan to use the WishList Member Social Login add-on in the comments section below!